Conversion Rate Optimisation Manager

Conversion Rate Optimisation Manager

Salary: £70,000 per annum Location: London - Hybrid

We’re looking for a hands-on, commercially minded CRO leader to own and scale our onsite conversion and experimentation programme end-to-end — from insight and strategy through to build, testing, and iteration. This is a senior, execution-focused role. You won’t just design experiments — you’ll build and ship them yourself. Using data, analytics, and AI tools, you’ll continuously optimise user journeys and drive measurable impact on pipeline and revenue.

What you’ll be doing: 🔍 Strategy & Experimentation Own and prioritise the CRO and experimentation roadmap across key acquisition journeys Diagnose conversion issues across messaging, UX, forms, and page structure using quantitative and qualitative insights Design and run structured experiments with clear hypotheses, success metrics, and decision frameworks 🛠 Build & Optimisation Build, launch, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys (e.g. in HubSpot CMS) Use AI tools to accelerate ideation, copy, wireframing, coding, QA, and analysis Maintain high standards across performance, mobile experience, and accessibility 📊 Data & Funnel Performance Own tracking and analytics across the full acquisition funnel Ensure clean, reliable data from source through to CRM, including attribution and lead routing Monitor performance beyond top-line metrics — focusing on lead quality, pipeline, and revenue Troubleshoot tracking and attribution issues independently 🤝 Cross-Functional Collaboration Partner with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance teams Share experiment plans, results, and learnings to drive continuous improvement across the organisation Communicate impact in commercial terms: what was tested, what was learned, and what it delivered

What we’re looking for: Proven experience running structured CRO or experimentation programmes with measurable business impact Strong background in B2B or lead generation environments, optimising landing pages and user journeys Solid knowledge of analytics and attribution tools (e.g. GA4, Heap, HubSpot or similar) Comfortable with front-end development (HTML/CSS/JS) — you can build, not just brief Hands-on experience using AI tools to accelerate workflows and outputs Nice to have: Experience in regulated industries

For further information on this Conversion Rate Optimisation Manager role apply below

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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