Digital Coordinator

Digital Marketing Co-Ordinator – Job Description

Digital Co-Ordinator Responsibilities In conjunction with the Marketing Director, develop and integrate digital marketing strategies across web and social channels. Maintain digital dashboards of multiple websites and social channels. Create and upload copy and images for the businesses’ websites. Work with agencies to design landing pages, website banners and assist with web visuals. Work with agencies to deliver the SEO and PPC strategy to drive traffic and leads. Work with agencies to conduct keyword research, improve website optimisation and web rankings (and other metrics) and web / social statistics reporting including SEO, PPC, followers, leads etc. Use web analytics & management software (Google Analytics, Hubspot, SEM Rush etc.) to monitor key online marketing metrics to track success and make recommendations for improvement. Work with content writers to help create consistent, meaningful content on all digital / social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns. Communicate with social media followers, including responding to queries in a timely manner. Recommend and implement paid social media campaigns to support other activities. Conduct social media audits to ensure best practices are being used. Prepare monthly reports on social media / digital marketing efforts. Suggest recommendations to adjust the online marketing activity for optimal results. Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. Research opportunities to gain media coverage and backlinks on an ongoing basis. Provide accurate reports and analysis to the company management to demonstrate effective return on investment (ROI). Ensure that the brand message is consistent. Perform other duties when needed.

Digital Co-Ordinator Requirements: Degree in Digital Marketing/Journalism/Communications or a related field. At least 3 years experience in a similar role. Hands-on experience of digital marketing / social media experience including website management and planning / managing content in a corporate, or agency setting. Excellent written and verbal communication skills and must have a thorough understanding of digital marketing / social media management. Experience dealing with / writing about technical subjects is desirable. Strong experience of using various management and analytics software including Hubspot, SEM Rush (or similar) and Google Analytics. Working knowledge of content management systems, HTML and CSS. Knowledge of video and picture editing software such as Adobe Multi-tasking and time-management skills, with keen attention to detail and the ability to prioritise tasks. Ability to work in a fast-paced, high-pressure environment.