Freelance Social Content Creator (TikTok & Instagram)

👋 SOLSKIN

SOLSKIN is the fastest-growing UK tan & skincare brand formulated for sensitive skin.

We’re a science-led, solution-driven brand focused on inspiring self-care and confidence through innovative, accessible tan-care products for all skin types.

Founded by the Conders (the UK’s largest influencer family with 10M+ followers), SOLSKIN

has quickly become the best-rated tan brand on Trustpilot, built a 300k+ social following, and is now gearing up for its next phase of growth.

As a company, we define ourselves as: Honest. Expert. Disruptive.

🚀 THE ROLE

We’re looking for a freelance Social Content Creator to help build SOLSKIN into one of the most talked-about beauty brands on TikTok and Instagram.

This is not a “post three times a week” role.

This is for someone who understands internet culture, knows how to create disruptive content that performs organically, and can build stories around products, launches, creators, and community.

You’ll Create Social-first Content Designed For

📈 Reach 👀 Attention 💬 Engagement 🚀 Virality 🫶 Community growth 💸 Sales 🌍 Cultural relevance

You’ll Be Creating Across

TikTok Instagram Reels YouTube Shorts Creator and UGC campaigns

No corporate waffle. Just genuinely exciting content with the freedom to experiment, test ideas quickly, and create work people actually care about.

📱 What You’ll Actually Be Doing

🎬 Create content people want to watch

Shoot and edit high-performing short-form content for SOLSKIN social channels Turn products into stories, hooks, humour, routines, reactions, transformations, creator moments, and trend-led content Create videos that feel native to TikTok and Instagram rather than traditional ads Develop UGC-style concepts designed to drive shares, saves, comments, and conversions Test formats, hooks, trends, and creative ideas quickly and consistently

📈 Help shape the brand socially

You’ll help build content strategies that feel entertaining, authentic, and culturally relevant.

That Includes

Story-led content TikTok-first concepts Trend adaptation Viral formats YouTube Shorts content Behind-the-scenes content Creator collaborations Product integration that never feels overly “ad-like”

🔥 Own moments that matter

You’ll Help Creatively Lead

Viral social activations Trend hijacking opportunities Product launches Creator shoots Events and pop-ups

You’ll Also

Brief creators and UGC talent Help direct shoots and creator content Source references, hooks, and content ideas Spot reactive opportunities in real time Stay ahead of trends before everyone else catches on

👀 Who This Role Would Suit

You’re probably someone who:

Instinctively picks up the phone when something funny, unexpected, entertaining, or chaotic happens because you know it could become great content Spots content opportunities everywhere — from influencer DMs to office moments to product launches Lives on TikTok and Instagram and genuinely understands what makes content perform organically Thinks naturally in hooks, retention, engagement, and shareability Loves experimenting with formats, locations, trends, and creative ideas Feels confident on camera and brings personality into content Understands trends but improves on them instead of copying them Thrives with autonomy, moves quickly, and doesn’t need hand-holding Constantly looks for ways brands can become part of wider cultural conversations online

✅ MUST HAVE

Strong portfolio of TikTok, Instagram Reels, or short-form video content Proven examples of generating reach, engagement, audience growth, or sales through content Strong editing skills using CapCut, Premiere Pro, or similar tools Excellent creative instincts Experience creating social-first content for brands, creators, or personal platforms Strong understanding of TikTok and Instagram trends, hooks, retention, and analytics Comfortable filming yourself and others on camera Ability to move quickly, test ideas fast, and iterate aggressively

💡 BONUS IF YOU

Have worked with beauty, fashion, wellness, or lifestyle brands Have creator or influencer industry contacts Have experience directing creators or talent Understand UGC and creator-led commerce Have experience growing creator communities or social audiences

🌟 WHY IT’S A GREAT OPPORTUNITY

Work with a fast-growing beauty brand already backed by a large social audience Huge creative freedom and room to experiment Be part of shaping the next stage of SOLSKIN’s growth Work closely with a founder-led team that genuinely values ideas and creativity Flexible freelance structure with real ownership over content The freedom to create, experiment, and see the direct impact of your work Opportunity to create work seen by millions across TikTok and Instagram

🏡 WORKING SETUP

Freelance / contract basis Contract equivalent of approximately £30,000 annually, depending on the agreed scope and working days Flexible working structure Hybrid setup (remote, London shooting, Surbiton office)

📩 Application Process

Submit your Application (Your CV + Portfolio or examples of work + Examples of content you personally shot, edited, or concepted) Content Task - If we like your application, we will send you a short content task to complete Creative Interview - We will invite you to an interview with the SOLSKIN team

We care far more about creativity, instincts, and execution than polished corporate experience.

If this sounds like a bit of you, we’d love to hear from you.