Global Marketing Manager

Midlands, UK (Hybrid/Flexible)

About The Role

We’re looking for a strategic and hands-on Global Marketing Manager to lead and deliver integrated marketing initiatives across multiple international markets. This is a pivotal role where you’ll bridge global brand vision with local execution—ensuring campaigns resonate culturally while maintaining consistency worldwide.

You’ll play a key role in driving brand awareness, customer acquisition, and revenue growth, working closely with senior stakeholders and regional teams.

Key Responsibilities

Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go-to-market strategies. Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances. Lead multi-channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency. Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness). Collaborate with regional teams, agencies, and cross-functional stakeholders (sales, product, finance) to align on campaigns and local adaptations. Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences. Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights. Build and manage global partnerships with media, influencers, and distribution channels. Ensure compliance with international regulations, including GDPR and other data privacy laws. Mentor and support marketing teams or coordinate across matrixed regional functions.

Experience

About You

5–10+ years in marketing, including at least 3 years in a global or multi-market role Experience in hospitality or a similar sector is advantageous

Education

Bachelor’s degree in Marketing, Business, Communications, or related field Professional qualifications (e.g., CIM) or a Master’s degree are a plus

Technical Skills

Strong expertise in digital marketing (SEO, PPC, paid social, email marketing) Experience with tools such as HubSpot, Marketo, Google Ads, Meta Business Suite Data-driven mindset with experience in A/B testing and attribution modelling

Soft Skills

Excellent project management and cross-cultural communication skills Strategic thinker with a hands-on approach Strong stakeholder management and influencing skills Creative, adaptable, and comfortable in a fast-paced environment

Additional Requirements

Fluency in Spanish is essential