Global Sales Director

This role will require full relocation to Dubai.

The Global Sales Director – Consumer is responsible for driving subscriber growth, revenue, and market share across multiple international markets. This role leads the end-to-end retail sales strategy, covering Direct & indirect distribution, with a strong focus on customer acquisition, retention, and lifetime value.

Key Responsibilities Retail Sales Strategy & Execution Develop and execute a global consumer (B2C) sales strategy across all operating markets Drive subscriber growth, ARPU, and market share in highly competitive environments Optimise channel mix across owned retail stores, Major retailers and partner distribution Lead seasonal and promotional campaigns to maximise commercial performance

Channel Management Oversee performance of: Retail stores (owned and franchise) Dealer / distributor networks Online and digital sales platforms Define channel targets, incentives, and performance frameworks Enhance omnichannel customer experience and conversion rates

Customer Acquisition & Retention Drive customer growth through innovative acquisition strategies Partner with Marketing and CVM teams to improve: Customer onboarding Retention and churn reduction Upsell / cross-sell initiatives Leverage data and analytics to optimise customer lifetime value (CLV)

Commercial Performance & P&L Ownership Own global retail sales P&L, forecasting, and revenue delivery Monitor KPIs such as: Gross adds / net adds ARPU Churn Conversion rates Implement pricing and promotional strategies aligned with market dynamics

Team Leadership Lead and develop high-performing regional sales leaders and in-country teams Build a performance-driven culture with clear accountability and KPIs Drive capability building across retail and digital sales functions

Digital & Transformation Focus Accelerate growth in sales channels Champion CRM, AI-driven sales tools, and data-led decision making Support digital transformation initiatives across customer journeys

Stakeholder Management Collaborate closely with: Marketing Customer Value Management (CVM) Product & Pricing Network & Customer Experience teams Engage with executive leadership on performance, strategy, and expansion plans

Key Requirements 12–18+ years’ experience in telecom, with a strong focus on consumer / retail sales (B2C) Proven success driving subscriber growth and revenue in multi-market environments Strong experience managing retail stores, distribution networks, and digital channels Deep understanding of telecom products (mobile, data, prepaid/postpaid, bundles, devices)