Head of Design, Liberty Brand

Introduction: Founded in 1875, our long history has been built on innovation, craftsmanship and above all, incredible talent. Born from the adventurous spirit of our founder, Arthur Lasenby Liberty, we remain true to our heritage. From our fulfilment centres to our flagship store, passion, vision and dynamism are part of our DNA – and that extends to our team.

Job Purpose: As Head of Design at Liberty Brand, you will define the seasonal creative narrative for one of the most storied names in British fashion; translating our archive and handwriting into collections that feel both rooted and forward. You will lead a close-knit studio team, work directly with our Olonia factory, and hold creative accountability across Apparel, Homeware, and Liberty Brand, with a remit that spans ready to wear and accessories.

This is a role for someone who holds creative vision and commercial reality in equal measure, who can move between the archive room and the boardroom without losing either thread.

The Role: Creative Direction + Seasonal Vision Define the seasonal creative narrative for Liberty Fabrics, covering print, colour, texture, and mood, distinctive, forward-looking, and rooted in the Liberty handwriting Translate global fashion trend direction, runway intelligence, and cultural reference into collections that feel relevant without being derivative Lead the full design process across all product categories from initial concept through to final sign-off, working across ready to wear and accessories Own the colour, scale, placement, and colourway sign-off process, with particular sensitivity to womenswear end use Present collections with authority, providing creative context, commercial rationale, and market positioning to internal teams, key customers, and international agents Archive, Production + Innovation Act as senior custodian of the Liberty archive, collaborating with archivists to innovate and realise its commercial and cultural value Serve as primary design liaison with the Olonia factory and Production/QC teams, bridging creative vision and manufacturing reality Drive technical development of new base cloths, finishes, and printing techniques Identify opportunities for strategic product expansion beyond traditional textiles Champion sustainability and ethical material innovation across design and production Leadership + Collaboration Lead, mentor, and performance manage the Design Studio team, building a pipeline of creative talent with clear pathways for growth Ensure seamless communication and workflow across Design, Sales, Merchandising, Production, QC, and Licensing Provide the Design Director with timely strategic updates on creative progress, team performance, budget, and production milestones

About You: 8 years in a senior design role within a premium or luxury fashion, textile, or print house Deep knowledge of print design, textile development, colour theory, and fabrication, with a strong womenswear sensibility Proven experience working directly with European textile manufacturers Demonstrated experience managing and drawing from a significant creative or historical archive Strong commercial track record, able to hold creative vision and market reality in equal measure Proven ability to lead and develop high-performing design teams

The qualities that set you apart: A natural storyteller. You build seasonal narratives that are coherent, compelling, and distinctively Liberty. A custodian of craft. Obsessive about quality from first sketch to final bolt, never letting commercial pressure diminish the work. Deeply curious. Constantly looking at the runway, the archive, the street, the world. Never derivative.