Marketing Campaign Lead (12m FTC) | B2B Telecoms | Performance Marketing & Growth

Marketing Campaign Lead (12-Month FTC) 📍 London, UK (Hybrid – 3 days onsite) 🏢 Industry: Telecommunications / Media / B2B 💼 Job Function: Marketing | Performance Marketing | Growth & Acquisition 📊 Level: Senior / Lead About the Role This is a high-impact role driving customer acquisition and revenue growth across broadband, mobile, and TV solutions in the B2B telecoms space. You’ll lead end-to-end campaign strategy and execution, combining strong commercial thinking with data-driven performance marketing to optimise spend, improve ROI, and scale growth. What You’ll Do Lead campaign planning, execution, and optimisation across B2B telecoms products Define budget allocation and media strategy to maximise ROI and CPA efficiency Partner with media agencies to drive performance, innovation, and cost efficiency Own post-campaign analysis and continuous performance improvement Build forecasts and support quarterly and weekly trading performance reviews Collaborate cross-functionally (brand, sales, pricing, operations) to align campaigns Develop high-impact creative briefs to ensure standout campaigns Drive data-led decisions to scale acquisition and revenue growth What You Bring Strong experience in marketing campaigns within telecoms (B2B preferred) Proven track record managing performance marketing and trading metrics Experience leading or managing teams and cross-functional stakeholders Strong commercial and analytical mindset (ROI, CPA, forecasting) Ability to make fast, confident decisions in a dynamic market environment Excellent communication and stakeholder influence skills Key Skills Performance marketing & campaign optimisation B2B customer acquisition & growth strategy Media planning & agency management Marketing analytics & ROI optimisation Forecasting & commercial analysis Cross-functional stakeholder management Creative briefing & campaign development Why This Role Direct impact on revenue growth and customer acquisition High visibility role working with senior stakeholders Blend of strategy, execution, and performance optimisation Opportunity to drive innovation in a fast-growing telecoms division Ideal For Senior marketers looking to step into a lead role Campaign specialists with strong performance marketing experience Professionals with telecoms or subscription-based product experience