Marketing Scientist

The role You’ll shape and execute advanced analytical solutions that directly impact the growth strategies of brands including the Financial Times, MyProtein and The Independent. This is a pivotal role for an experienced data scientist or marketing analyst ready to drive real-world business outcomes across growth marketing, CRM, media optimisation, and beyond. We understand that no one can do everything — this role spans a wide remit. We’re looking for someone with deep skills in some areas and genuine interest in developing others. The scope of the role will flex depending on your strengths.

What you’ll do

Modelling & data science Develop LTV, propensity and attribution models to support growth, customer experience, and paid media Build MMM and bespoke models in response to client needs Ensure outputs are practical, explainable and drive business decisions

Reporting & data visualisation Define reporting strategies for stakeholders — who needs what, when, and why Design high-impact BI dashboards that bring clarity and insight Deliver recommendations that are both data-rich and action-focused Configure analytics tools such as GA4 and Adobe Analytics to track the right data

Data engineering For smaller clients: centralise and clean marketing data using proprietary tools For larger clients: manage ETL processes and build scalable, clean tables Lay strong data foundations to enable analytics, reporting and modelling Model deployment using GCP, AWS, or similar

Consulting & insight activation Translate analysis into actionable guidance for media, CRO, CRM and creative Lead or support trading and insight meetings with clients Help teams across In Digital and our clients make better, more data-informed decisions

What we’re looking for Solid experience in at least three of the key responsibility areas above Hands-on with SQL, Python or R, and data warehouses such as BigQuery or Snowflake Proficient in BI tools like Looker, Tableau or Power BI Deep understanding of marketing data infrastructure and data collection best practices Excellent communication and stakeholder management skills Degree in a quantitative discipline (e.g. Statistics, Economics, Data Science) is a plus

Bonus points for Experience in media, CRO, CRM or creative optimisation Familiarity with mobile attribution tools such as AppsFlyer or Adjust Background in an agency or consulting environment

Why In Digital £40,000 – £60,000 DOE with a twice-yearly bonus Work across blue-chip marketing teams and a fast-growth agency at the same time Certified Great Place to Work™ — ranked one of the UK’s Best Workplaces for Wellbeing 2024 Real opportunities for development and progression Flexible working, including working from abroad Covent Garden office with a private bar and great coffee Regular team lunches and social events Subsidised gym and sports memberships