Media and Marketing Operations Lead

Base Salary Range: £68,000 - £76,000

The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

This position is a hybrid in-office role that works out of our London location (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position

About The Role

Wayfair is looking for a Media and Marketing Operations Lead to help drive the next phase of growth for our EU marketing organization.

This is a high-impact role for a strong operator who combines analytical rigor, commercial judgment, and hands-on leadership. You will own the operational and analytical engine behind a significant portion of Wayfair’s upper-funnel media investment, with responsibility for planning, forecasting, reporting, measurement, agency management, and investment stewardship across channels including TV, VOD / online video, Audio, OOH, partnerships, and broader media activity.

You will play a central role in shaping the UK narrative around media investment—defining how channels perform (individually and collectively), determining their incrementality, and identifying opportunities to optimize for efficiency/ROI and future investment. You will partner closely with Finance, Brand, CRM, Promotions, and media agencies, and work side by side with the Head of Creative and Production Operations to ensure Wayfair’s media plans and creative delivery are tightly connected.

This role is ideal for someone who brings structure to complexity, can make sound decisions with incomplete information, and knows how to translate data, budgets, and measurement into practical action to deliver growth. It is also a strong fit for someone excited by building a more AI-enabled future for marketing operations, reporting, and planning.

What You’ll Do

Lead and develop a team of 1-2 analysts, creating a high-accountability, high-autonomy culture with clear priorities, strong coaching, and a high quality bar Own media budget planning across key upper-funnel channels including TV, VOD / online video, Audio, OOH, partnerships, and selected media activity - with full ownership of indirect media / insights spend governance. Partner with Finance on forecasting and planning processes, ensuring strong budget discipline, accurate planning, clear assumptions, and timely visibility into risks and trade-offs Build new marketing performance dashboards and reporting, to help senior stakeholders understand media effectiveness, efficiency, reach, attribution, and areas of opportunity Own investment tracking, performance reporting, and ROI / incrementality readouts for your channels, while helping build the broader UK strategy for total media investment and mix Lead MMM, GeoMMM, attribution, and measurement inputs for your channels, and translate findings into planning processes, optimization opportunities, and clear investment recommendations Own media agency relationships from an operational and commercial perspective, including ways of working, follow-through, reporting quality, and investment discipline Act as the operational bridge between media planning and creative delivery, ensuring creative requirements for media channels are identified early, scoped clearly, and aligned with the Head of Creative and Production Operations Strengthen cross-channel planning across Brand, CRM, Promotions, Finance, and other stakeholders so media decisions are better integrated and amplification opportunities are surfaced earlier Improve the systems, tooling, and reporting infrastructure behind the team, including workflow platforms such as Monday.com / Jira and more automated reporting and planning solutions Champion AI-enabled automation across reporting, forecasting, insight generation, and operational efficiency Anticipate second-order impacts, identify risks early, and keep the team and stakeholder group aligned through fast-moving priorities and market shifts Champion transformative business practice - building and landing new processes / tools across teams.

What You'll Need

Strong experience in media operations, marketing operations, investment planning, media strategy support, or a similar analytical marketing leadership role Experience owning or heavily influencing budgets, forecasting, reporting, and investment decision-making across paid media or upper-funnel channels Strong analytical skills and commercial judgment, with the ability to turn data into clear recommendations and practical action Experience with MMM, incrementality, attribution modelling, media measurement, or comparable channel evaluation frameworks Experience managing agency relationships and holding partners to a high bar on reporting, execution, and commercial rigor Strong understanding of UK and Ireland media channels Proven people management experience, including coaching and developing junior analytical or operational talent - while still maintaining hands on excellence. Comfort working in a fast-paced environment with frequent change, competing priorities, and evolving business needs AI literacy and comfort driving AI-enabled ways of working. Experience leading change across the media operating model A calm, steady, unflappable leadership style

How this role partners

This role will work in close partnership with the Head of Creative and Production Operations, the Heads of Brand and Insights, our Performance channel leads and the business leadership.

This role owns: media investment planning, forecasting partnership, reporting, ROI / incrementality, MMM / GeoMMM inputs, agency management, media channel operations, and the broader narrative on how media investments are working together The Head of Creative and Production Operations owns: creative intake, production planning, creative workflow, asset delivery, and broader production operations

Together, the two roles ensure: Wayfair’s EU marketing plans are well-funded, well-measured, well-produced, and delivered with strong coordination between exposure and executionWhat success looks like

In this role, success will likely look like:

Strong media investment planning across key upper-funnel channels Tight reporting and performance visibility for both channel-level and aggregate media investment A scalable operating rhythm as Wayfair continues to grow and evolve A clear and trusted ROI and incrementality framework for media decisions Strong forecasting and budget control in partnership with Finance Integration between media planning and creative delivery

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

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