Multi-Channel Digital Marketing Apprentice

You will play a key role in planning, creating, and managing digital content across multiple platforms, showcasing our workshop activities, performance projects, and services. You will also support the development of our e-commerce website and explore emerging technologies such as AI-driven content creation.

Requirements

• GCSE in English (grade 4)
• GCSE in Maths (grade 4)
• Communication skills
• Creative mindset
• Passion for cars
• Strong social media knowledge
• Strong work ethic
• Experience in Canva or CapCut

Responsibilities

• Plan, create, and schedule engaging content across multiple social media platforms (e.g. Instagram, Facebook, TikTok, YouTube)
• Capture high-quality photos and videos from workshop activities, including repairs, upgrades, and performance builds
• Edit and produce short-form and long-form video content
• Write compelling captions and posts aligned with brand voice
• Monitor engagement and suggest improvements to content strategy
• Assist with the ongoing development of the company’s e-commerce website
• Upload and manage product listings, including descriptions, images, and pricing
• Edit and optimise website content for SEO
• Work within the website “back shop” (admin system) to maintain and improve functionality
• Work with AI tools and prompts to support content generation, marketing ideas, and workflow efficiency
• Explore new digital tools and technologies to enhance marketing performance
• Support the creation and scheduling of email campaigns
• Assist with building customer mailing lists
• Write blog posts related to automotive topics, performance tuning, and workshop insights
• Help produce technical videos for the website and social media channels
• Collaborate with technicians to translate technical work into engaging content
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Benefits

• Apprenticeships include time away from working for specialist training.
• You’ll study to gain professional knowledge and skills.
• You will work towards a Level 3 Multi-Channel Digital Marketing Apprenticeship with Leeds City College.
• This will require attendance 1 day per month at Print Works Campus, and attendance 1 day per month for remote learning
• You will receive on-the-job training alongside experienced professionals
• Progression onto the L4 Marketing apprenticeship is highly likely upon completion of the L3.

Application Process

• The contact for this apprenticeship is: LUMINATE EDUCATION GROUP
• The reference code for this apprenticeship is VAC2000025207.

About Moorfield Garage Ltd

Moorfield German Motors / Moorfield Garage Ltd operates two well-established garages in North Leeds, specialising in Volkswagen, Audi, and other German vehicles. Alongside our core servicing and repair operations, we run a growing performance car tuning division and an expanding e-commerce platform.

Contact

• LUMINATE EDUCATION GROUP