Search Manager – SEO, GEO, AEO and Community

We’re looking for a curious and motivated Search Manager to play a crucial role in building and executing our SEO, AI Search and Social search strategy, driving visibility and growth across Google, Bing, social platforms and AI‑driven search experiences.

You’ll have strong expertise in on‑page and technical SEO, GEO, AEO and community search, with the ability to turn insights into action. Working closely with our agency and internal teams, you’ll deliver multi‑platform search strategies that build authority, increase engagement and support our wider marketing and business goals.

As part of our team, you'll support marketing functions and contribute to achieving our business goals while delivering value to our audience.

Package: Competetive (dependent on experience), 24 days holiday, plus your birthday as an additional day, life assurance, Health CashPlan, and a range of other employee benefits!

Location: This is a hybrid working role, with a requirement to be based in our Borehamwood office one day per week.

Here’s What You’ll Be Doing With Us

Improve existing content and develop new search-focused content in line user intent and customer needs with a focus on visibility, not just traffic. Identify and implement technical recommendations in collaboration with external SEO agency and web developers. Identify and execute LLM/GEO optimisations to ensure content adapts to new search landscapes. Shape our approach to AI overviews, optimising content for AI search, answer engines and zero-click SERPs. Alongside our SEO Agency, execute a comprehensive strategy that aligns with SEO and AI best practices. Develop and execute a Community search strategy that encapsulates multiple channels including, Reddit, Instagram and YouTube etc. Monitor and improve site performance, page experience, page speed to align with SEO and AI visibility goals. Continually analyse performance and use search insights to identify trends and inform content. Generate weekly reports on KPIs such as organic traffic, keyword rankings, AI visibility and page experience. Conduct regular competitor analysis to identify gaps and opportunities. Proofread internally created and externally supplied content to ensure accuracy, consistency, clarity, and alignment with brand voice and search guidelines. Keep updated on SEO, GEO, AI, LLMS, content marketing trends, social search, algorithm updates and emerging tools.

Our Wishlist Of Your Previous Experience

You have in-depth working knowledge of on-page and technical SEO, including, structured data and schema, JavaScript SEO rendering, Core Web Vitals, crawls and E-E-A-T. You can analyse and investigate SEO performance, identify issues and create actions. Core understandings of Generative Search, AI platforms and LLMs. You have strong interpersonal and communication skills and can confidently, and accurately, present search insights and recommendations across teams. You can write and edit online content and implement updates on content management systems. Proficient in: SEO tools (e.g. SEMrush, SiteImprove, Brightedge). Content Management Systems (e.g. Magnolia, Contentful, Wix, Sprout Social). Analytics tools (e.g. Google Analytics, Google Search Console). Design tools (e.g. Adobe Photoshop, Canva) Analytically minded with a love for everything SEO and want to explore where search is going, not where it’s been. Experience in managing different types of marketing agencies/teams (e.g. SEO, PR, Content and Development). Excellent writing, editorial, and verbal communication skills with impeccable attention to detail. Highly organised, detail-oriented, and able to manage multiple projects simultaneously. What we are all about!

Pinnacle Pet UK is a Top 5 UK Pet insurer with a clear ambition to be the leading Pet healthcare and insurance services partner in the UK.

We are part of the Pinnacle Pet Group (PPG) - a pan European fully integrated pet insurance and health services platform which was set up as a joint venture between JAB Holding Company and BNP Paribas Cardif. PPG’s ambition is to create the leading pet insurance and health services platform globally.

Over the last two years, through the success of our partnership strategy, which includes Sainsbury’s Bank, PDSA and Post Office, we’ve doubled the size of our business. We have ambitious growth plans through UK and European partnerships, and own brand and a clear vision for the development of our customer and partner proposition.

Not only do we have big ambitions for innovation, customer experience and growth, we also pride ourselves on being a great place to work. We know not everyone works best confined to the four walls of the office, which is why we embrace hybrid working. Our teams come together to collaborate in the office when needed, but we also have the space and the freedom to work from home. We believe people should have the best of both worlds to foster creativity, social connections, shared learning autonomy and productivity. It helps support a good work-life balance, and it’s the way we want to be.

We are an equal opportunities employer, committed to eliminating discrimination in the workplace and to promoting equal opportunities for all staff.

We offer accessibility help with application forms which is available via the jobs page of our website.

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.