Senior Marketing Specialist (Digital)

About the Role TeamMate, a Wolters Kluwer business, is looking for a Senior Marketing Specialist to lead the planning and execution of high-impact digital marketing campaigns across the EMEA region. This is a hands-on, performance-driven role focused on demand generation, pipeline growth, and campaign optimisation across multiple channels. You’ll play a key role in delivering measurable marketing outcomes while collaborating with global and regional stakeholders in a fast-paced, international environment. About TeamMate TeamMate provides purpose-built audit and GRC (governance, risk, and compliance) solutions that help organisations operate with confidence. With a strong global presence and local expertise, TeamMate supports audit and risk teams in adapting to evolving business needs. Key Responsibilities Plan and execute integrated digital demand-generation campaigns across email, paid media, social, and web channels to drive pipeline growth and ROI Build and optimise email marketing and nurture programmes, including segmentation, automation, A/B testing, and performance analysis Manage and improve paid media campaigns (LinkedIn Ads, Google Ads) to increase reach, engagement, and conversion Develop and implement a localised EMEA social media strategy aligned with global brand and messaging Track, analyse, and report on campaign performance using CRM and marketing automation tools, translating data into actionable insights Optimise web and campaign pages for SEO and conversion across regional markets Adapt global campaigns and messaging for local markets, ensuring relevance and consistency Support the creation of campaign assets including case studies, videos, and sales enablement materials Plan and deliver webinars and virtual events as part of integrated campaigns Provide occasional support for in-person events, including coordination with venues, vendors, and speakers About You Bachelor’s degree in marketing, Business, Communications, or related field 5+ years’ experience in digital or demand-generation marketing, ideally in B2B or SaaS Proven track record of driving pipeline growth, lead quality, and measurable ROI Strong hands-on experience across email marketing, paid media, social, and web campaigns Expertise in marketing automation, including segmentation, nurture journeys, and performance optimisation Experience managing paid campaigns on LinkedIn Ads and Google Ads Proficient with CRM and marketing tools (e.g. Salesforce, Eloqua) and data analysis Highly organised with strong project management skills and ability to manage multiple campaigns Comfortable working across international teams and regional markets Experience with webinar platforms (e.g. ON24) and workflow tools (e.g. Monday.com, Zapier) is a plus Basic design or video editing skills (Adobe Creative Suite) are advantageous Experience in software or technology industries preferred Strong communication skills and attention to detail Fluent in English; additional languages (e.g. French, Arabic) are a plus Why Join Us? Work on impactful, data-driven marketing campaigns with clear business outcomes Collaborate with international teams across EMEA Gain exposure to global SaaS marketing strategies Opportunity to grow within a leading, established organisation Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.