Senior Performance Marketing Manager, B2B

🚀 Senior Performance Marketing Manager, B2B 📍 Hybrid | EdTech Scale-Up

We’re looking for a Senior Performance Marketing Manager, B2B to join a leading global EdTech business, helping to shape how organisations discover and engage with language learning solutions used by millions of learners worldwide. The company combines AI-powered learning with a global community of native speakers, delivering practical, real-world language education at scale.

💡 About the role This is a high-impact opportunity to build and scale a sophisticated B2B performance marketing engine from the ground up. You’ll own full-funnel B2B media strategy — from building awareness with global HR and L&D leaders, through to capturing high-intent demand and driving pipeline growth.

You will: Own and scale the end-to-end B2B paid media strategy (LinkedIn, Google Ads, mid-funnel channels and beyond) Lead LinkedIn ABM strategy, including targeting, segmentation, creative testing and optimisation Build a clear measurement framework linking campaigns to pipeline, revenue, and commercial impact Design and run structured experiments across channels to improve performance and efficiency Partner closely with Sales, Marketing Ops, Product Marketing, Creative and Analytics Translate data into actionable insights that drive real commercial outcomes Act as the internal expert for B2B performance marketing, shaping strategy and best practice

🔍 What we’re looking for We’re open to backgrounds in both B2B and B2C performance marketing — what matters most is strong paid media expertise and a passion for building scalable, data-driven growth engines. You’ll likely bring: Strong hands-on experience in paid media (Google Ads, LinkedIn, Meta, YouTube, display, etc.) A strong understanding of funnel optimisation, audience strategy and performance testing An analytical, test-and-learn mindset with a focus on data-driven decision making Experience linking marketing activity to pipeline, revenue or growth outcomes Comfort working cross-functionally with sales, product marketing, marketing ops and creative teams Curiosity about B2B marketing, ABM, and buying committees Experience with ABM tools, HubSpot, or pipeline reporting is a plus — but not essential.

If this sounds like your kind of challenge, we’d love to hear from you — apply now and let’s start the conversation.