Senior User Acquisition Manager

We are seeking a User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.

What You Will Do Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization. Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook. Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance. Analyze the efficiency of campaigns and target audiences to enhance results. Oversee budgets and track performance to meet advertising objectives. Interact with clients and participate in pre-sale calls to build strong relationships. Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies. Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.

What We Expect Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts. Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals; You have experience with web subscription user acquisition. Budget Management: experience managing advertising budgets starting at $100,000 per month. Analytical Skills: Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities. Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.

It’d Be Great If You have a proven track record of building user acquisition processes for apps from scratch.

What We Offer Motivated Team and Product: Join a team that is passionate about innovation and poised to scale dramatically with your contributions. Direct Communication: A transparent and straightforward work culture focused on achieving results. Fast-Track Impact: Receive immediate feedback from the market and contribute to Adapty’s expansion into new and exciting opportunities. Flexible Remote Work: Work from anywhere with a schedule that suits your life. Additional Benefits: English lessons, sports reimbursements, and more to support your personal and professional growth.