SEO Manager

The Websites Team is responsible for all aspects of the Nationwide website estate – including, nationwide.co.uk; nationwide-intermediary.co.uk; themortgageworks.co.uk and the product pages in the internet bank and the banking app. Our purpose is to ensure customers receive a simply brilliant experience every time they interact with us online.

As the SEO Manager you will shape and deliver a strategy across SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) and AIO (Artificial Intelligence Optimisation) that blends technical excellence, content optimisation and data‑driven insight. You’ll work closely with product, content, UX, Media, Social and engineering teams to ensure SEO is embedded into everything we do - from site structure and page performance to content strategy and new feature development.

We are happy to consider flexible working approaches to help you perform at your best.

At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job, you'll spend at least two days per week, or if part-time, you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

In this role, you’ll be working within the Website Strategy and Innovation Team.

The SEO Manager role will lead the organic discovery strategy across search engines, answer based results, and AI driven platforms. This will include increasing visibility across Google, featured snippets, PAA, voice search, and generative experiences. The focus is on driving exposure that supports business growth, brand authority, and leaning into the shifting the emphasis from rankings alone to visibility, and citations. The SEO Manager must stay abreast of changes in the industry and be comfortable refining the strategy and direction as search behaviour, SERP layouts, algorithms, and AI experiences evolve.

Driving answer visibility and citations is a key target. The SEO Manager will develop practical approaches to increase inclusion in featured snippets, AI‑generated summaries, and conversational search results. They will ensure content is structured to clearly define entities, answer real questions, and meet user intent while delivering against EEAT principles. Collaboration, working with PR, content, and brand teams to improve source credibility and recognition is essential.

The SEO Manager role owns technical SEO standards and is tasked with raising the bar across crawlability, indexation, rendering, and site architecture. This requires a strong understanding of site performance and Core Web Vitals, Optimisation for SPA sites, JavaScript and dynamic rendering, structured data and schema, internal linking and information hierarchy. Alignment with engineering teams is fundamental to ensuring SEO and AEO principles are built into new site templates, platform updates, migrations, and redesigns, working closely with design and delivery teams to prioritise changes that deliver measurable impact.

The SEO Manager will lead the keyword, topic, prompt, and intent strategy to support both discovery and answer capture, turning search and AI insight into actionable briefs. Existing content is continuously audited to improve clarity, quality, answerability, freshness, and expertise signals. The SEO Manager will support the Editorial team and challenge them to create content that works for real users while also performing strongly across search engines and AI‑led environments.

The SEO Manager will arrive when the industry is in a period of significant transition. The role brings the opportunity to help define what success looks like for organic performance in this new landscape. Tracking beyond rankings and sessions to focus on visibility, share of voice, answer inclusion, citations, brand mentions, and organic contribution to leads or revenue. Using tools such as Google Search Console, Adobe Analytics, and SEO and AI visibility platforms, the SEO Manager will build a clear performance view and be able to communicate insight and opportunity in a way that lands with non‑SEO stakeholders.

The SEO Manager role is a fantastic opportunity to be a driving force for organic capability across the organisation. They will be the go‑to expert on SEO, AEO, GEO, and AIO best practice, educating and influencing marketing, content, PR, product, and leadership teams, helping shape roadmaps and priorities across the society. Ensuring organic discovery is treated as a core growth channel.

About you As a minimum, you’ll have:

Strong technical SEO expertise, including crawlability, indexing, site architecture and internal linking Proven experience in on-page optimisation, including metadata, content structure and entity-based optimisation Strong capability in keyword, topic and intent research, including competitor and landscape analysis Experience using SEO tools such as Ahrefs, Conductor or equivalent platforms Ability to interpret complex performance and search data, turning insight into clear, actionable recommendations Strong understanding of content strategy and UX principles, and how users interact with search and AI-driven experiences Excellent written and verbal communication skills, with the ability to explain complex concepts clearly to senior leaders and non-specialist audiences Strong influencing and stakeholder-management skills, with confidence to challenge constructively and secure alignment across teams Curious, adaptable mindset with a strong interest in the evolving search, AI and organic discovery landscape

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get There are all sorts of employee benefits available at Nationwide, including:

25 days holiday, pro rata Access to private medical insurance A highly competitive pension to help you build a strong foundation for retirement Access to an annual performance-related bonus Training and development to help you progress your career A great selection of additional benefits through our salary sacrifice scheme Life assurance to provide peace of mind for you and your loved ones in the event of your death Wellhub – access to a range of free and paid options for health and wellness Up to 2 days of paid volunteering a year Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Manager.