Danone
Shopper Marketing Manager - Away From Home
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Shopper Marketing Manager - Away From Home
About The Job
Introduction & Job Detail
At Danone, we’re driven by a powerful mission to bring health through food to as many people as possible. As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We’re proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.
Role details
To deliver excellent execution within key away from home coffee chains, QSRs & independents, wholesale B2B & Foodservice customers responsible for the management and delivery of the Shopper Marketing plans across the Alpro brand.
Role Focus
Analytics
Analysis of shopper data (where applicable) and previous activations to provide insight for campaign plans by customer Monthly budget forecasting and reviews, adjusting accordingly based on data Ownership and delivery of campaign performance and target tracking
Customer Engagement
Lead shopper marketing contact to nurture & grow our Alpro partnerships across the top 4 coffee chains, from idea generation to execution. Nurture and manage your day-to-day customer contacts (wholesale & food service/contract catering) Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this
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Project Management
Working closely with Sales and Marketing IBC team to ensure the delivery of aligned and impactful brand & channel specific messages Working with customers to collaboratively plan and execute tailor-made shopper plans to budget, evaluating and adapting as necessary Lead the always on Alpro brand engagement across B2B training platforms, customer trade shows/coffee shows & POS ordering system. Responsible for the excellent execution of NPD in specific customers Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI
Team Engagement & Development
Being an active member of the Shopper team Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day-to-day challenges
About you
About You
Thinks beyond scope before making decisions that can impact others Able to build good relationships authentically and quickly Able to work autonomously to find solutions to challenges Able to build their network and can engage others through clear communication Understanding and experience of successful project management Ability to use questioning and listening to gain true needs of customer/ agency Able to demonstrate experience of successful negotiations Good level of commercial acumen
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Please note that the salary on offer for this position is between £45k - £55k + bonus & benefits
About Us
About Us
At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.
We have a range of flexible benefits and excellent rewards, click here to find out more https//careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html
Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
The closing date for applications is 29/05/26, you will therefore hear about your application after this date
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