Specialist, Marketing

When you join Accurate Background, you’re an integral part of making every hire the start of a success story. Your contributions will help us fulfill our mission of advancing the background screening experience through visibility and insights, empowering our clients to make smarter, unbiased decisions. Job Description: Responsibilities: Digital & Demand Generation Own the digital marketing strategy in partnership with the global team Execute multi-channel marketing campaigns across email, web, social media, and paid channels Manage marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce) to drive lead generation and nurturing Analyse campaign performance, website engagement, and conversion metrics to optimize results Support lead lifecycle management to ensure qualified leads are effectively passed to sales Content Marketing Create, edit, and optimize content across multiple channels, including blog posts, email campaigns, social media, whitepapers, case studies, and sales collateral Ensure all content aligns with brand voice, messaging, and communication standards Partner cross-functionally to develop thought leadership content and position the company as an industry leader Apply SEO best practices, including keyword research and content optimization Maintain and evolve content strategies based on performance and industry trends Field Marketing & Events Plan and execute in-person and virtual events, including tradeshows, conferences, webinars, and client engagements Own end-to-end event execution: strategy, logistics, promotion, content, and follow-up Drive demand generation before, during, and after events to maximize pipeline impact Collaborate with internal stakeholders to ensure alignment on event goals and execution Manage vendor relationships, event budgets, and logistics Track and report on event ROI, including lead generation, pipeline contribution, and cost efficiency Cross-Functional Collaboration & Strategy Build strong cross-functional relationships to support business growth across departments Conduct market research and analyze trends to inform marketing strategies Identify opportunities to improve marketing processes, efficiency, and effectiveness Localize and adapt global campaigns for regional success where needed Requirements: 3+ years of experience in a marketing role (digital, content, or field marketing), preferably in B2B or technology environments Proven experience driving demand generation and supporting sales pipeline growth Strong project management skills with the ability to manage multiple priorities in a fast-paced environment Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce) Hands-on experience with email marketing, social media management, and campaign execution Solid understanding of SEO, web analytics, and digital marketing best practices Experience planning and executing events (in-person and virtual) Excellent written and verbal communication skills Strong attention to detail and organizational skills Proficiency in Microsoft Office; familiarity with tools like WordPress, Adobe Creative Suite, and analytics platforms is a plus Ability to travel as needed Educated to degree level in Business or Marketing related subject or relevant professional qualification Membership of a relevant professional body (such as the Chartered Institute of Marketing) is desirable Benefits: We offer also offers Group Life Insurance, Group Income Protection, Critical Illness, Health Cash Plan, Employee Assistance, Salary Exchange Pension Scheme. The Accurate Way: We offer a fun, fast-paced environment, with lots of room for growth. We have an unwavering commitment to diversity, ensuring everyone has a complete sense of belonging here. To do this, we follow four guiding principles – Take Ownership, Be Open, Stay Curious, Work as One – core values that dictate what we stand for, and how we behave. Take ownership. Be accountable for your actions, your team, and the company. Accept responsibility willingly, especially when it’s what’s best for our customers. Give others every reason to trust you, believe in you, and count on you. Rise to every occasion with your personal best. Be open. Be open to new ideas. Be inclusive of people and ways of doing things. Make yourself accessible and approachable, and communicate with genuineness, transparency, honesty, and respect. Embrace differences. Stay curious. Stay curious even as you move forward. Tirelessly ask questions and challenge the status quo in your pursuit of new ideas, ways to solve problems, and to continually grow and improve. Work as one. Work together to create the best customer and workplace experience. Put our customers and employees first—before individual or departmental agendas. Make sure they get the help they need to succeed. Equal opportunities Accurate is an equal-opportunity employer and is committed to hiring talented and qualified individuals with diverse backgrounds. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Accurate will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. If residing in the UK a basic criminal record check with DBS will be required for all successful applicants, having a criminal record will not necessarily bar you from working with us. This will depend on the nature of the position and the circumstances of your offences. Special Notice: Accurate is aware of schemes involving fraudulent job postings/offers and/or individuals or entities claiming to be employees of Accurate. Those involved are offering fabricated employment opportunities to applicants, often asking for sensitive personal and financial information. If you believe you have been contacted by anyone misrepresenting themselves as an employee of Accurate, please contact humanresources@accurate.com. - Please be advised that all legitimate correspondence from an Accurate employee will come from "@accurate.com" email accounts. - Accurate will not interview candidates via text or email. Our interviews are conducted by recruiters and leaders via the phone, Zoom/Teams or in an in-person format. - Accurate will never ask candidates to make any type of personal financial investment related to gaining employment with the Company. Accurate is an equal-opportunity employer and is committed to hiring talented and qualified individuals with diverse backgrounds. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Accurate will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.