As Area Sales Manager Apprentice, you will be supported by your Regional Sales Manager and based in the North East/Gloucester area. To support your apprenticeship, you’ll be studying for your Sales Executive Apprenticeship Level 3 through a reputable training provider.

Most of your apprenticeship is spent working, learning on the job by getting hands-on experience.

Requirements

• GCSE in English (grade Pass)
• GCSE in Maths (grade Pass)
• Degree in Mechanical, Technical and Engineering (grade Educated at this level)
• Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Responsibilities

• Maintain existing one-off installers and grow business levels with them via a network of merchants, to achieve set targets for selling Baxi domestic solutions including gas boilers, ASHP’s, unvented cylinder ranges & domestic point of use Heatrae Sadia products.
• Work with merchants in that area to sell the Baxi & Heatrae Sadia product range and pull through sales from the installers to the merchants.
• Conduct trade events, face to face booked appointments and telephone contact with both merchants and installers.
• Strive to maintain & grow market share and volume for relevant Baxi & Heatrae products, whilst being mindful of margin contributions.
• Fully embrace the vision and values of the company.
• Adopt an organised, pro-active approach to managing sales activity for the company.
• Deliver the budget and build the new installer pipeline.
• Meet and exceed all KPI’s as outlined by your manager.
• Manage day-to-day activities, own reports and communications.
• Reduce the focus and thus importance on forecast demand by identifying trends and having close relationships with key customers and decision makers.
• Work on multiple targets at different stages, at the same time.
• Negotiate and manage the needs and expectations of our customers, aiming to influence the buying decision.
• Identify and develop new customer relationships as well as managing existing accounts.
• Build effective and cooperative working relationships with all internal and external colleagues (e.g. non-conflicting manufacturers).
• Ensure all Health and Safety procedures and current guidelines are upheld.

Benefits

• Pension & sick pay
• Staff discounts
• A fully trained mentor
• Accommodation provided during study blocks (location dependent)
• Wellbeing and health support
• Devon Excursion
• Progression opportunities after apprenticeship

About Baxi

Established in Preston, Lancashire, over 160 years ago, Baxi has grown to become one of the UK’s best-known and most respected brands in the heating and hot water industry.

Application Process

• To support your apprenticeship, you’ll be studying for your Sales Executive Apprenticeship Level 3 through a reputable training provider.
• Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
• Training provider: SR APPRENTICESHIPS LIMITED
• Training course: Sales executive (level 4)
• What you'll learn:
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals and move to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.
• Training schedule: This training schedule has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.