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CRM and CRO Director
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IM

CRM and CRO Director

Immediate Media Co

London

£100K/yr

Hybrid

Employee

Full-Time

Senior Level

Join our dynamic team as the Director of CRM & CRO for an industry-leading media business driving some of the largest subscription businesses in the UK. In this role, you will be responsible for overseeing the CRM/Customer Journeys team, setting strategy, fostering innovation, and implementing industry-leading best practices to drive the end-to-end customer journey supporting subscription acquisition and retention, advertising revenues and traffic referrals through driving anonymous-to-known...

Skills

CRM

CRO

Customer journey

Subscription acquisition

Retention

Advertising revenue

Traffic referrals

Customer engagement

Marketing analytics

Email newsletter strategy

Budget management

CRM platforms

CDP

CEP

Data visualization

SQL

Consumer lifecycle

Subscription business model

Personalisation

AI

Machine learning