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Manager ME&I, Marketing Analytics, New York, New York
VML Enterprise Solutions
New York
Early applicant
Hybrid
Full-time
We are seeking a highly analytical and strategic Marketing Analytics Manager to drive data-driven decision-making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly influencing strategy and optimizing performance across various channels. You will support marketing analytics, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency. This role requires a blend of technical...
Skills
Marketing analytics
Consumer and household products
Data-driven decision-making
Marketing strategy
Performance optimization
Digital marketing
Traditional marketing
ROI analysis
Sales attribution modeling
E-commerce
Data integration
Web analytics
CRM
Sales data
Shopper panel data
Statistical techniques
Regression models
Multivariate analysis
Predictive modeling
Consumer behavior
Sales forecasting
Marketing mix modeling
Data visualization
Tableau
Power BI
A/B testing
Multivariate testing
Cross-functional collaboration
Ad-hoc analysis
Competitive analysis
Keyword performance
Social listening
Business acumen
Problem-solving
Communication
Teamwork
Data integrity
Google Analytics 4
Adobe Analytics
SQL
Python
R
IRI
Nielsen
Retail Link
Numerator
Google Ads
Meta Ads
DSPs
Cloud-based data platforms
Google Cloud Platform
AWS
Azure
Data warehousing
Manager ME&I, Marketing Analytics, New York, New York
VML Enterprise Solutions
New York
Early applicant
Hybrid
Full-time
We are seeking a highly analytical and strategic Marketing Analytics Manager to drive data-driven decision-making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly influencing strategy and optimizing performance across various channels. You will support marketing analytics, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency. This role requires a blend of technical...
Skills
Marketing analytics
Consumer and household products
Data-driven decision-making
Marketing strategy
Performance optimization
Digital marketing
Traditional marketing
ROI analysis
Sales attribution modeling
E-commerce
Data integration
Web analytics
CRM
Sales data
Shopper panel data
Statistical techniques
Regression models
Multivariate analysis
Predictive modeling
Consumer behavior
Sales forecasting
Marketing mix modeling
Data visualization
Tableau
Power BI
A/B testing
Multivariate testing
Cross-functional collaboration
Ad-hoc analysis
Competitive analysis
Keyword performance
Social listening
Business acumen
Problem-solving
Communication
Teamwork
Data integrity
Google Analytics 4
Adobe Analytics
SQL
Python
R
IRI
Nielsen
Retail Link
Numerator
Google Ads
Meta Ads
DSPs
Cloud-based data platforms
Google Cloud Platform
AWS
Azure
Data warehousing