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Senior Analyst, Measurement & Attribution
Merkle EMEA
Maryland
Early applicant
Remote
Full-time
As a Senior Analyst, Measurement & Attribution, you will play an important role in our US-based attribution modeling capabilities. Reporting into the Senior Manager, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on...
Skills
Data collection
Data quality control
Analytics
Attribution modeling
Data visualization
Python
R
GCP
AWS
Databricks
Tableau
Power BI
Marketing
CRM
Statistics
Regression
Machine learning
Media mix modeling
Senior Analyst, Measurement & Attribution
Merkle EMEA
Maryland
Early applicant
Remote
Full-time
As a Senior Analyst, Measurement & Attribution, you will play an important role in our US-based attribution modeling capabilities. Reporting into the Senior Manager, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on...
Skills
Data collection
Data quality control
Analytics
Attribution modeling
Data visualization
Python
R
GCP
AWS
Databricks
Tableau
Power BI
Marketing
CRM
Statistics
Regression
Machine learning
Media mix modeling