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Early applicant
Hybrid
Temporary
The Senior Director, Marketing Intelligence is responsible for developing and executing analytics to drive business and customer value. Key areas include:
- Marketing mix optimization
- Personalization measurement
- Omnichannel lifecycle analytics
- Website merchandising analytics
This role involves strategic leadership, hands-on project development, and team guidance within the SBID (Strategy, Business Intelligence & Data) – Topline Intelligence team.
Requirements
- Bachelor’s or advanced...
Skills
SQL
R
Python
Tableau
Git
Jira
MS Office
PowerPoint
Word
Excel
Data mining
Data visualization
Digital marketing
Attribution
CRM
Marketing mix modeling
Customer segmentation
Martech
Cookie tracking
Clean rooms
A/B testing
Google Analytics
Facebook Ads
Adobe Campaign
Google Analytics 360
Senior Director, Marketing Intelligence
Marriott
Early applicant
Hybrid
Temporary
The Senior Director, Marketing Intelligence is responsible for developing and executing analytics to drive business and customer value. Key areas include:
- Marketing mix optimization
- Personalization measurement
- Omnichannel lifecycle analytics
- Website merchandising analytics
This role involves strategic leadership, hands-on project development, and team guidance within the SBID (Strategy, Business Intelligence & Data) – Topline Intelligence team.
Requirements
- Bachelor’s or advanced...
Skills
SQL
R
Python
Tableau
Git
Jira
MS Office
PowerPoint
Word
Excel
Data mining
Data visualization
Digital marketing
Attribution
CRM
Marketing mix modeling
Customer segmentation
Martech
Cookie tracking
Clean rooms
A/B testing
Google Analytics
Facebook Ads
Adobe Campaign
Google Analytics 360