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Senior Marketing Analyst ME&I, New York, New York
VML Enterprise Solutions
New York
Early applicant
Hybrid
Full-time
We are seeking a highly analytical and detail-oriented Senior Marketing Analyst to drive data-driven decision-making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly supporting strategy and optimizing performance across various channels. You will contribute to marketing analytics initiatives, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency. This role requires...
Skills
Marketing analytics
Consumer and household products
Digital marketing
Website performance
Media campaigns
E-commerce sales
Web analytics platforms
Google Analytics 4
Adobe Analytics
Data visualization
Tableau
Power BI
SQL
Statistical programming languages
Python
R
Sales data
IRI
Nielsen
Retail Link
Shopper panel data
Numerator
E-commerce platform data
CRM data
Media platform data
Google Ads
Meta Ads
DSPs
Statistical methodologies
A/B testing
Marketing mix modeling
Cloud-based data platforms
Google Cloud Platform
AWS
Azure
Data warehousing
Senior Marketing Analyst ME&I, New York, New York
VML Enterprise Solutions
New York
Early applicant
Hybrid
Full-time
We are seeking a highly analytical and detail-oriented Senior Marketing Analyst to drive data-driven decision-making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly supporting strategy and optimizing performance across various channels. You will contribute to marketing analytics initiatives, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency. This role requires...
Skills
Marketing analytics
Consumer and household products
Digital marketing
Website performance
Media campaigns
E-commerce sales
Web analytics platforms
Google Analytics 4
Adobe Analytics
Data visualization
Tableau
Power BI
SQL
Statistical programming languages
Python
R
Sales data
IRI
Nielsen
Retail Link
Shopper panel data
Numerator
E-commerce platform data
CRM data
Media platform data
Google Ads
Meta Ads
DSPs
Statistical methodologies
A/B testing
Marketing mix modeling
Cloud-based data platforms
Google Cloud Platform
AWS
Azure
Data warehousing