Mountain Warehouse
12 month Fixed Term Contract Marketing Design Manager
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Department: Buying
Location: London
Description
We’re looking for an experienced and commercially minded Marketing Design Manager to join our team on a 12-month maternity cover contract. This is a key creative leadership role responsible for the creative direction, design output, and delivery of all retail print campaigns across our three brands and store estate.
You’ll lead a team of three Designers, setting a clear customer-first creative vision and ensuring our in-store communications are engaging, commercially effective, and consistently delivered to a high standard.
The ideal candidate will come from a marketing-led design background, with strong experience creating customer-facing campaigns and managing complex creative projects from brief through to final production.
Key Responsibilities
Creative Direction
- Shape the creative vision and direction for all retail print and promotional activity across three brands and nine international markets
- Develop customer-first creative that brings brand strategy and commercial objectives to life in-store
- Ensure all creative is on-brand, commercially relevant, and rooted in business objectives, regional trading patterns, and previous performance insights, with a focus on like-for-like sales growth
- Challenge and elevate the creative output of the team, driving innovation and consistency
- Ensure campaigns deliver a clear and compelling customer journey across the store environment
- Work closely with the Senior Campaigns and Promotions Manager to ensure campaign design and development is planned and launched on time
- Monitor competitor activity and market trends to inform and strengthen promotional campaign design
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Commercial and Customer Focus
- Collaborate cross-functionally across Retail, Web, Commercial, and B&M teams to design impactful campaigns, translating marketing and commercial strategies into clear creative briefs and impactful in-store communications
- Use customer insight, competitor activity, and campaign performance to inform creative decisions
- Ensure retail promotions are relevant, easy to understand, and commercially effective
- Maintain a strong understanding of the customer across all three brands and nine international markets to ensure creative reflects their needs
Cross Functional Collaboration
- Confidently present creative concepts and recommendations to senior stakeholders
- Build strong relationships across the wider business and influence creative decision-making
- Work closely with production partners to ensure creative intent is maintained through to final output
Project and Critical Path Management
- Own the end-to-end design delivery of retail print campaigns, from initial brief through to production
- Manage complex creative critical paths, ensuring deadlines, approvals, and production milestones are met
- Identify potential risks and dependencies early and proactively develop solutions
- Balance multiple projects and competing priorities within a fast-paced retail environment
- Ensure artwork is accurate, production-ready, and delivered on time
- Collaborate cross-functionally across Retail, Web, Commercial, and B&M teams to deliver impactful campaigns
- Evaluate campaign effectiveness and embed learnings into future planning
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Team Leadership
- Manage and motivate the Promotions design team, supporting communication, capability building, and performance
- Foster strong cross-functional collaboration with POS, Graphics, VM, Merchandising, Buying, Retail, Web, and IT teams
- Identify opportunities to improve processes and drive operational efficiencies
- Support system enhancements and adoption of new ways of working
- Create a collaborative, positive, and accountable team culture
- Coach and guide wider teams on best practice and new processes
- Set clear creative and delivery expectations, managing workload and priorities across the team
- Conduct regular store visits and competitor benchmarking (comp shops)
We Would Like To Meet Someone Who Is
- Proven experience in a Marketing Design, Creative, or Brand Design management role, ideally within retail
- Strong marketing background with a clear understanding of customer-led communications and promotional campaigns
- Experience managing and developing a design team
- Excellent project and critical path management skills
- Strong understanding of retail print and in-store customer communications
- Highly creative with the ability to balance creative ambition with commercial reality
- Excellent stakeholder management and communication skills
- Confident presenting and influencing at senior level
Benefits
- Competitive salary and benefits package
- Hybrid working, 3 days in London based office & 2 working from home
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme
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