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Why choose Tag?
We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.
We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.
In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.
Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.” Dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.
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The role
Tag has been LEGO’s trusted Content Production partner for seven years, delivering tactical and regional campaigns across EMEA spanning POS, digital and CGI – from adaptation through to end-to-end concept development. Working as an extension of LEGO, we provide scalable, high-quality production underpinned by strong governance, automation and AI-enabled efficiencies.
Building on this long-standing partnership, Tag has recently been awarded a significant new global remit, expanding our role beyond production into strategy, creative development and integrated campaign delivery. Supporting the launch of a major new LEGO product line, this work spans content and retail activation and requires a true end-to-end, through-the-funnel approach.
The Account Director will lead this new programme while overseeing the existing Content Production workstreams across EMEA. They will manage day-to-day client relationships, lead cross-functional teams, drive operational and commercial performance, and identify opportunities to grow the partnership while delivering exceptional client service.
Responsibilities
- Lead the newly awarded programme while overseeing the existing LEGO Content Production workstreams.
- Lead and develop the team to deliver operational excellence.
- Manage day-to-day client relationships and act as the primary point of contact.
- Oversee the successful delivery of projects and campaigns from brief to completion.
- Identify opportunities to grow the account and expand service offerings.
- Own account profitability, including P&L, forecasting and budget management.
- Develop scopes of work, pricing proposals and commercial documentation, including RFIs, RFPs and SOWs.
- Lead client budget reviews, annual planning and forecasting.
- Drive continuous improvement by reviewing processes and resolving operational challenges.
- Oversee account reporting, including KPIs, SLAs, monthly reporting and Quarterly Business Reviews.
- Deliver exceptional client service and proactively manage client expectations.
- Support recruitment, resource planning and team development.
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Skills and Experience required
- Bachelor's degree in Marketing or a related discipline, or equivalent professional experience.
- 5+ years' experience in Account Management or Project Management.
- Experience managing integrated marketing campaigns from creative development through to production and delivery.
- Strong understanding of content production and versioning across multiple media channels, including TV, digital, social, print and OOH.
- Experience delivering shopper marketing and retail activation campaigns.
- Experience using Project Management, Workflow and Digital Asset Management (DAM) platforms.
- Commercially minded, with experience managing account finances, P&Ls and budgets.
- Excellent client management, communication and presentation skills.
- Highly organised, with the ability to manage multiple priorities.
- Proven ability to lead and motivate a high-performing team.
As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.
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