SalesPro Partners
Account Director
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Account Director
B2B Sales | Lead Generation | Media Advertising
📍 UK: Remote
💼 Industry: B2B Media, Advertising & Lead Generation
Are you an experienced B2B media or lead generation professional looking for your next opportunity in a commercially focused, client-facing role?
I'm working with an exciting business operating within the B2B media, advertising and lead generation space that is looking to appoint an experienced Account Director to support its continued growth.
This is an excellent opportunity for someone with a strong background in B2B media, demand generation, content syndication or digital advertising who enjoys building long-term client relationships, identifying new commercial opportunities and driving revenue growth. The successful candidate will take ownership of key client relationships, working strategically with customers to understand their business objectives and develop solutions that deliver value. This is a fully remote opportunity, offering the flexibility to work remotely while collaborating with a wider commercial team.
The Role
As Account Director, you will be responsible for managing and developing client relationships, driving account growth and identifying opportunities to expand existing partnerships while contributing to the wider commercial objectives of the business. You'll act as a trusted partner to your clients, understanding their marketing and lead generation requirements and helping them maximise the value of the solutions available.
Key responsibilities:
- Manage and develop a portfolio of client accounts, building strong, long-term commercial relationships with key stakeholders.
- Drive revenue growth through account expansion, upselling and cross-selling additional services and solutions.
- Identify new opportunities within existing accounts to increase revenue and strengthen client partnerships.
- Develop a deep understanding of clients' business objectives, marketing strategies and lead generation requirements.
- Consult with clients on B2B media, advertising and demand generation solutions that align with their commercial goals.
- Manage the client relationship throughout the sales cycle, from initial engagement and campaign planning through to delivery and account development.
- Work closely with internal sales, marketing and campaign delivery teams to ensure client expectations are met and campaigns deliver value.
- Monitor account performance, identify opportunities for improvement and develop strategies to maximise client retention and growth.
- Build relationships with senior stakeholders and decision-makers across client organisations.
- Maintain accurate sales forecasts, account plans and CRM records.
- Take ownership of commercial targets and contribute to the overall revenue growth of the business.
- Identify potential new business opportunities through existing relationships, referrals and wider market knowledge.
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What We're Looking For
- Previous experience in an Account Director, Senior Account Manager, Client Director or similar commercial role within the B2B media, lead generation, content syndication, demand generation or digital advertising industry.
- A strong understanding of the B2B marketing ecosystem, including how businesses use media, advertising and lead generation solutions to engage target audiences and generate sales opportunities.
- A proven track record of managing and growing client accounts, increasing revenue and identifying opportunities for upselling and cross-selling.
- Experience working with enterprise clients, senior stakeholders and commercial decision-makers.
- Strong consultative selling and account development skills, with the ability to understand client challenges and recommend relevant solutions.
- Commercially minded, with a focus on revenue generation, client retention and long-term account value.
- Excellent communication, negotiation and relationship-building skills.
- The ability to manage multiple client relationships and priorities while maintaining a high standard of service.
- A proactive, results-driven approach and the confidence to take ownership of client relationships.
- The ability to work independently in a remote environment while collaborating effectively with colleagues across the business.
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Why Consider This Opportunity?
- Fully remote working – Enjoy the flexibility of working remotely while remaining connected to a collaborative commercial team.
- Established and growing industry – Work within the B2B media, advertising and lead generation sector, supporting businesses in reaching their target audiences and generating demand.
- Commercial ownership – Take responsibility for developing client relationships, identifying growth opportunities and making a meaningful contribution to revenue.
- Opportunity to make an impact – Play an important role in strengthening client partnerships and supporting the continued growth of the business.
Interested?
If you have experience in B2B media, lead generation, demand generation or digital advertising and enjoy combining strategic client management with commercial growth, please apply now!
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