equimedia
Account Director
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Company Description
equimedia is a UK-based independent digital marketing agency with performance at its core, specializing in cross-channel strategies across paid, owned, and earned media. The agency uses data-driven insight and original thinking to deliver rapid, measurable results and maximise return on investment for clients. equimedia’s teams immerse themselves in clients’ businesses, optimizing activity across the full user journey, from media and search to UX, CRO, and web design and build. A certified B Corp, a Google Partner, Google Analytics Certified Partner, GTM Certified Partner, and Bing Accredited Professional, equimedia offers a strong platform for professional growth in a high-performance environment.
Role Description
As Account Director at equimedia, you are a senior client contact who leads the development and planning of our clients’ digital strategy and oversees all campaign and project execution. You will lead your clients’ agency team effectively and build great client relationships. You will work to make equimedia a key part of the client’s marketing department and grow each account while safeguarding our profitability.
You are comfortable with data, responsible for leading results analysis, challenging what you see, extracting insights, exploring opportunities for clients, setting targets and monitoring results. You can make the complex, simple, are experienced at identifying opportunities to introduce additional services, and have a proven track record of cross selling and up selling to grow client accounts.
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You like being hands-on and are well-organised and efficient, and comfortable managing all aspects of our relationship with each client.
With a keen commercial sense, you stay current with digital developments and work closely with colleagues to develop commercial proposals for clients. You take responsibility for budgeting, forecasting and profitability. You are collaborative and work with integrity to achieve the best outcome for equimedia, our team and our clients.
Key Responsibilities
- Developing proactive, positive relationships with all clients
- Growing client accounts
- Leading client account strategy, planning and forecasting, short, medium and long term
- Leading results data analysis, insight development and opportunity spotting for our client and the agency
- Monitoring the quality of our service delivery, campaign planning and execution
- Ensuring our internal processes are followed
- Continuously develop knowledge of what is going on in digital media, the web and society, business and culture in general, and lead research in your clients’ business and markets
- Contribute to new business meetings, and pitches
Qualifications
- Strong account management skills, including client relationship building, strategic planning, and day-to-day account oversight.
- Demonstrated team leadership and team management abilities, with experience mentoring, motivating, and developing multi-disciplinary teams.
- Proven sales and commercial acumen, including identifying growth opportunities, contributing to pitches, and managing budgets and forecasts.
- Solid project management skills to coordinate cross-channel campaigns, manage timelines, prioritize workloads, and ensure high-quality delivery.
- Experience in digital marketing or media agency environments, with a good understanding of paid, owned, and earned media channels.
- Excellent communication, presentation, and stakeholder management skills, with the ability to explain complex performance data clearly.
- Comfort working in a fast-paced, performance-driven setting and collaborating cross-functionally with specialists in paid search, media, creative, CRO and SEO.
- Relevant degree or equivalent professional experience in marketing, business, communications, or a related field; prior leadership in agency account roles is highly beneficial.
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Benefits
- Competitive salary
- Enhanced Holiday Allowance – starting with 22.5 days holiday plus bank holidays
- Company Auto Enrolment Pension Scheme and Salary Sacrifice Scheme
- Death in Service Insurance
- Annual Eye Tests
- Refer a Friend Scheme
- Bonus Scheme
- Continuous Training and Development Programmes
- £25, net per month gym membership contribution
- Free Employee Assistance Programme provided by AXA PPP
- Free Parking when in the office
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