W Communications
Account Director
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ACCOUNT DIRECTOR – FASHION & CULTURE
W is looking for an Account Director to join our Fashion & Culture team.
We’re looking for a brilliant publicist, confident client leader and experienced global press office operator who knows how to create conversation, build influence and deliver results.
This is a senior, hands-on PR role. You’ll lead clients, teams and the press agenda, bringing strong media relationships, sharp cultural instincts and the ability to turn brands, products and ideas into stories that travel.
You’ll have significant experience running UK and international press offices, managing global media relationships and delivering high-profile campaigns across fashion, lifestyle and culture.
THE ROLE
- Act as senior PR lead and trusted counsel to clients, building strong senior relationships and providing confident day-to-day leadership.
- Own the press office and media strategy, proactively driving stories, coverage, launches, campaigns and cultural moments.
- Manage UK and international media relationships and act as a senior point of contact across global press activity.
- Lead day-to-day account delivery, ensuring work is strategic, creative, on time and on budget.
- Lead, motivate and develop account teams, creating a high-performing and collaborative environment.
- Build strong relationships with media, talent, influencers, ambassadors and industry contacts.
- Identify opportunities to grow existing accounts and support W’s wider new business ambitions.
- Bring W’s wider capabilities across creative, social, influencer, talent, content and experiential into client opportunities where relevant.
- Lead events, launches, press events, shoots, partnerships and collaborations where required.
- Develop strong proposals, credentials and pitches that sell our ideas and capabilities.
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YOU’LL BRING
- Significant agency PR experience at Account Director or equivalent level.
- A proven track record as a strong publicist with excellent UK and international media relationships.
- Hands-on global press office experience, ideally managing activity across multiple markets.
- Strong fashion, lifestyle and culture experience with a genuine understanding of the industry.
- Excellent client leadership skills, with the confidence to advise, challenge and influence senior stakeholders.
- Strong talent, influencer and industry relationships.
- Excellent written and verbal communication skills.
- Strong strategic and creative thinking, with the ability to turn insight into compelling ideas and stories.
- Proven experience managing and developing teams.
- Strong commercial awareness and experience managing budgets and profitability.
- Experience delivering integrated campaigns, events, partnerships and collaborations.
- A proactive, entrepreneurial mindset and a genuine instinct for what makes people talk.
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MOST IMPORTANTLY…
You’ll be joining a team that believes the best work happens when PR, culture, creativity and commercial thinking come together.
We don’t just build brands. We connect them, amplify them and create what comes next.
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