Ocean Outdoor UK
Account Director (Agency Sales)
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About Us
We are an award-winning media company, creating high impact digital canvases for inspirational advertising, leveraging the latest technology to enhance engagement and audience reach.
At Ocean, everyone is welcome. Our core values of Freedom, Quality, Passion, Enterprise and Knowledge drive our culture of collaboration. We believe diversity drives innovation and strive to create workplaces that reflect the communities we serve, where everyone feels empowered to bring their best selves to work.
The Role
The Account Director plays a crucial role in shaping and cultivating our agency relationships across a set agency group. You will set standards of excellence and work closely with our wider sales team. Together with the head of agency sales, and other key stakeholders, you will deliver the tactics aligned to the agency strategy to maximize awareness, consideration, engagement and advocacy with agency planning teams.
What you will be doing
- Understand and communicate our product proposition, technology, proprietary research, and partnerships, in relation to client needs.
- Proactively identify and pursue new opportunities to drive growth across your agency patch.
- Deliver consistent YoY growth on brand count and average client spend, across your defined agency patch.
- Act as an Ocean Ambassador, evangelising our products and capabilities.
- Collaborate with cross-functional teams, to help create exciting and commercially strong opportunities for brand and agency planners, that translate into high-value DOOH campaigns.
- Act as the primary contact for key agency partners, ensuring a deep understanding of their needs and providing exceptional service and innovative OOH solutions.
- Develop bespoke engagement programs and initiatives to strengthen agency partnerships and demonstrate the value of our offerings, including hosting agency breakfasts, lunch and learn style sessions with full planning teams and at least one full agency grandstanding event per year.
- Represent Ocean at industry events, conferences and other networking opportunities to enhance brand visibility and foster relationships.
- Work closely with the client sales team to ensure consistency of messaging, driving consideration across agency planning teams and clients direct, influencing planning decisions earlier in the planning cycle.
- Become an expert on Ocean’s unique offering in market, learning key research pieces and delivering Ocean’s key marketing comms to relevant brands within your portfolio.
- Report all meeting outcomes on Salesforce, whilst maintaining a sales pipeline.
- As part of a collaborative agency sales team, contribute to work and information sharing to ensure efficiency of work.
- Adhere to Ocean’s tone of voice guidelines.
- Support additional tasks as required.
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What qualities you will bring
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- Highly creative, commercially savvy, with a proven track record of building agency relationships.
- Demonstrable experience influencing client media strategies and guiding investment decisions across OOH.
- A natural presenter with regular exposure to agency planners and decision makers.
- Strong understanding of the wider media ecosystem.
- Proven experience developing a commercial pipeline, and meeting and exceeding sales targets.
- Self-motivated, curious, with a proactive approach.
- Exceptional commercial acumen, consistently identifying new revenue opportunities, maximising client briefs and creating value.
- Encourages and supports teams through engaging, transparent and inclusive communication.
- Fosters collaborative working by sharing resources, knowledge and insights to secure opportunities.
- Builds confidence in stakeholders by ensuring Ocean delivers quality, award winning work.
It also helps if you have
- A strong network or ‘black book’ of agency decision makers
About Ocean
Ocean is an equal opportunity employer and is proud to foster a workplace free from discrimination. We believe diversity of background, perspectives, and experience, enhance all that we do. We will give all applications fair consideration.
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