Overview

CGC is a global brand building communications agency, spanning brand communications, Influencer marketing and talent representation. CGC represents the leading power brands within the beauty industry. CGC has offices in London, New York and LA as well as a partnership in the Middle East with BFore communications. CGC London is looking for a dynamic Account Director with strong team and client leadership skills who can demonstrate valuable communications experience with beauty wellness and lifestyle brands either agency or client-side. The role requires strong communication and networking skills; an ability to build relationships and provide strategic client counsel. Responsible for a portfolio of client accounts, delivering a strategic and creative approach across digital, influence, press, events & partnerships.

Responsibilities

• Lead own client portfolio (5/6 brands) working alongside and reporting to Associate Director.
• Lead execution of client communications strategy, across press, digital and social channels. To include strong visibility across digital, social/influence and print media, across the UK and Ireland
• Lead and deliver a strong strategic & creative vision approach and POV to contribute to brand PR strategies
• Oversee influencer and social community management for each client, ensuring a bespoke approach to each
• Ensure management of strong, collaborative and valuable relationships with all clients and respective teams
• Understand the vision, story, product offer and positioning of each of your brands and their position within the marketplace to shape ideation and strategy
• Show a deep understanding of client’s business in order to deliver strategic and creative campaigns against briefs
• Lead your team to secure qualitative and impactful coverage across all digital, print and social platforms, ensuring a year on year increase
• Generate story ideas and pitching proactively across the whole media landscape. Support junior members of the team in pitching and building relationships. Share best practice.
• Align with your own brand’s marketing calendar and implement and manage the PR calendar to support all launch initiatives and seasonal focuses.
• Ensure daily liaison / rapport with key client contact to ensure strong collaboration and regular communication
• Plan and execute all UK launch events (inline with brand and CGC vision and guidelines) and ensure strong print, digital and social influencer attendance. Work with production companies where required.
• Leading development and briefing of creative content for client projects and campaigns. Working with external creatives and producers to deliver on deadline.
• Identify collaboration opportunities and potential partnerships to promote owned brands and their services- always consider diverse and conscious initiatives
• Consider a regional PR strategy for clients, include events and seasonal regional tours where required
• Produce creative and engaging written press materials, pitches, strategies and content for clients - bring new ideas that keep products relevant and newsworthy beyond the new launch moment
• A strong capability with digital and social insights and analytics tools as well as measurement, such as KPI development to tracking and campaign analysis
• Monitor and manage client budgets ensuring no overspend
• Contribute to new business pitching.
• Contribute to CGC instagram, substack and monthly trends reports.