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JOB DESCRIPTION: ACCOUNT DIRECTOR
Years of experience: 6-8
Job Title: Account Director – Luxury Travel PR (Agency)
Location: Hammersmith, London (4 days a week)
The Role
We are an established, award-winning PR agency specialising in luxury travel, hospitality, and lifestyle. We are looking for an accomplished Account Director to lead a portfolio of global clients, delivering strategic, creative, and commercially sound PR campaigns.
This is a senior client-facing role requiring exceptional media relationships, confident leadership, and a deep understanding of how agencies operate at pace.
Key Responsibilities
Client & Account Leadership
- Serve as the senior day-to-day lead for multiple luxury travel and hospitality accounts
- Own client relationships, acting as a trusted strategic advisor
- Develop long-term PR strategies that deliver measurable impact
- Lead client meetings, quarterly reviews, and new campaign presentations
Media Strategy & Press Office Excellence
- Oversee and direct press office activity across all accounts
- Leverage senior-level relationships with top-tier UK and international travel, luxury, lifestyle, and business media
- Secure standout coverage across print, online, broadcast, and digital platforms
- Lead press trips, international media visits, hotel launches, and destination campaigns
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Commercial & Agency Performance
- Manage account budgets, forecasting, and retainers to ensure profitability
- Identify and drive opportunities for account growth and upselling
- Support new business pitches, credentials, and proposals
- Ensure all work is delivered on time, on budget, and to the highest standard
Team Leadership & Development
- Closely line manage Account Managers and Account Executives
- Provide strategic direction, mentoring, and performance feedback
- Play a key role in resource planning and team development
- Foster a collaborative, positive, and high-performing team culture
Industry Insight & Thought Leadership
- Stay ahead of trends across luxury travel, hospitality, aviation, wellness, and destinations
- Contribute to agency thought leadership, media commentary, and profile-building initiatives
Skills & Experience
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Essential
- 6–8+ years’ PR experience within an agency environment
- Strong background in luxury travel, hospitality, or premium lifestyle PR
- Proven track record of delivering high-impact coverage and campaigns
- Exceptional client handling and presentation skills
- Experience managing retainers, budgets, and multiple accounts
- Strong leadership and people management experience
- Excellent writing, editing, and storytelling ability
Desirable
- International luxury brand experience
- Strong network of senior media contacts (UK and global)
- Experience integrating influencer, social, or digital campaigns
Personal Attributes
- Polished, confident, and commercially minded
- Strategic thinker with strong creative instincts
- Calm under pressure in a fast-paced agency environment
- Passionate about luxury travel and global culture
What We Offer
- High-profile global luxury travel clients
- A collaborative, ambitious and creative agency culture
- Competitive salary and benefits
- 1 day WFH a week
- Opportunities for international travel and attendance at high profile events
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