Greenpark
Account Director
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London, Hybrid – 2 days a week in the office
About Greenpark
Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here.
Our Values
As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.
About Client Services at Greenpark
We are different to a lot of traditional network agencies. We are independent and growing. There is more of a commercial mindset needed in Client Services here than some agencies, but the role is still also focused on delivering great work and great relationships with clients.
Good Client Service and account management at Greenpark is still about being the drivers and lifeblood of how we run our client work and join the dots on workstreams to deliver the best work, that performs well, makes our clients happy and maintains and builds on strong commercial principles.
We aren't perfect and we'll make mistakes – but we'll learn from them, work together and always find a way to drive things forward. In Client Service here we are:
- Hands up and hands in – offering support and diving in to fix things
- Radiators not drains - we bring energy and clarity, not noise and confusion
- Action and solution orientated
- Drivers not passengers
- Meticulous checkers and on the detail
- Sponges of information
- Over deliverers (balancing that with under-selling in appropriate measures)
- Open to give our point of view and opinion
- Kind, not nice: we give constructive feedback to improve others, and take the same constructive feedback to improve ourselves and the environment we work in
- Thick skinned and warm hearted
- A team
About the role
This role description outlines the core responsibilities of an Account Director (AD) at Greenpark. However, a job description should not be viewed as a fixed set of boundaries. In a business like ours, we encourage proactive thinking, collaboration, and contribution beyond defined responsibilities.
The Account Director is a key role within Client Services, owning assigned client accounts and driving day-to-day relationships while supporting account growth. Working closely with the Client Lead and internal delivery teams, you'll manage client communications, oversee delivery, and help identify new opportunities.
As an AD, you're building your strategic advisory capabilities while maintaining delivery oversight, bridging the gap between senior account leadership and the operational execution of client work. You're comfortable challenging day-to-day client feedback where necessary, whether on scope, strategy, creative or ways of working, always focused on solutions that benefit both client and agency.
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You have full visibility of your clients' budgets and are confident navigating commercial conversations, including pushing back on requests that fall outside agreed scope. You'll lead the da to day on multi-channel digital strategies across our full Greenpark offering, including Omni-Channel Search, Social, Content and Paid Media, delivering commercially sound account management throughout.
Why the job exists
- To lead and grow positive and long-lasting relationships with key GP clients
- To support and drive organic account growth for assigned accounts, contributing to upsell opportunities and overall business targets
- To lead the strategic delivery of specified projects and accounts, ensuring a high standard of work
- To play a key day-to-day leadership role for your team and the teams working on your accounts/ projects
What you’ll do
Client Relationships
- Act as a senior day-to-day contact for your key client accounts, building strong, trusted relationships
- Develop a strong understanding of your clients' business, industry and objectives to inform strategic recommendations
- Partner with strategists to support planning sessions and campaign development aligned to client objectives
- Confidently manage client expectations, balancing challenges around scope, timelines or feedback with practical solutions
- Ensure client satisfaction and retention through consistent communication and high-quality delivery
Strategy
- Lead the development and execution of multi-channel digital marketing strategies (including paid media, SEO, social, web, content etc.)
- Translate client briefs into clear, actionable plans, ensuring alignment and buy-in across teams
- Bring an informed point of view on your clients' category and competitive landscape, using this to strengthen recommendations
Forecasting & KPIs
- Work with the Project Manager to manage timelines, budgets and deliverables, ensuring efficiency and commercial alignment
- Support the Client Lead on driving clear and valuable quarterly business reviews (QBRs) and campaign performance reporting for your clients
- Translate client objectives into clear KPIs, working with department specialists where needed
- Monitor performance, flagging risks or underperformance early to your Client Lead
Team Development
- Support and guide junior CS team members working across your accounts, providing direction and day-to-day feedback
- Help junior colleagues build confidence in client communication, reporting and strategic thinking
- Keep your Client Lead informed of account performance, risks and key decisions, ensuring they have full visibility
- Contribute to a collaborative, high-performing team culture that encourages accountability and continuous improvement
Commercial Growth
- Support the identification of organic growth opportunities within existing accounts, working closely with your Client Lead
- Contribute ideas that support upsell, expanded scopes and new areas of work in line with team and business targets
- Support the development of proposals, presentations and scopes, collaborating with Client Lead and senior leadership where required
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Financial Performance
- Support the financial performance of assigned projects
- Liaise with project management and operations teams on budget tracking and spend, escalating where required
- Maintain accurate financial tracking in line with internal processes
- Support revenue forecasting by contributing to monthly updates and ensuring accuracy of account data
Ways of Working
- Act in the best interests of the Company and its Shareholders at all times
- Demonstrate professionalism, integrity and respect across all areas of the business
- Be the calm in the storm and a safe pair of hands when things are moving at pace or become particularly tricky due to internal politics and / or client deadlines
- Maintain strong working relationships with colleagues across departments, fellow managers and leadership teams
- When it comes to engaging in internal processes such a briefing, writing SOWs, internal reviews etc., set and maintain high standards, leading by example in both behaviour and performance
- Inspire, motivate and communicate clearly and effectively with colleagues and clients alike
- Recognise strong performance and provide constructive feedback where appropriate
- Maintain awareness of team wellbeing, pressures and challenges and support solutions where possible
About you:
- 2+ years’ Account Director experience within a digital content-focused agency
- Experience working with brand name clients
- A comprehensive understanding of the digital landscape, including AI Discovery, social media, search, content marketing and future trends
- Passion for collaboration and creative problem-solving to ensure the highest-quality work
- Strong understanding of the digital content landscape – from planning and research, to production, publishing and reporting
- Solid understanding of SEO and related metrics
- Highly organised and able to manage workload effectively
- Adaptable, confident and self-motivated
- Mature personality – able to relate and interact with people at all levels
- Strong written and verbal communication and presentation skills
- Commercial experience and awareness (scoping, costing and billing)
- Ability to track budgets and report on project profitability
- Comfortable in a fast-moving and project-based environment
How we’ll support you
- 25 days of holidays per year + UK bank holidays and your birthday off.
- Christmas Closure - (extra days on top of your holiday allowance)
- A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
- Private pension and private healthcare insurance.
- Access to VDU Eye Tests and Employee Assistance Programme (EAP).
- Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
- LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
- Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
- Enhanced maternity/paternity leave allowances.
- WFA policy – work from abroad for up to 4 weeks per year.
- Yearly Calm subscription
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