PURPLE
Account Executive - Beauty
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Department: Beauty
Location: PURPLE London
Description
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London & Hong Kong.
Purple is actively seeking a bright and enthusiastic Public Relations Account Executive to join its Beauty Division in the agency’s London office, working across our high-profile luxury beauty clients to implement communications strategies.
The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile beauty clients and using initiative in order to achieve exceptional results. Must be organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.
Key Responsibilities
- Media networking and liaising; Building strong relationships with media through regular one-to-one appointments, meetings and attendance of industry events
- Competitive media research and analysis
- Participating in the creation of communications plans
- Supporting on partnership and collaboration opportunities
- Supporting AM’s on communication with all clients, building rapport and credibility
- Proactively pitch story ideas to achieve maximum editorial placement across your brands
- Monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
- Handle product and image call-ins, and compile and manage all mass mail outs in timely manner
- Compiling reports and coverage presentations for all clients
- Supporting the team with key launches and events
- Establish and maintain industry contacts with digital influencers and KOL’s.
- Day-to-day support on mailings, events, social media promotions, partnerships, blogger and influencer outreach initiatives, and reporting
- Monitor and benchmark social media activities of other competing brands
- Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
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Skills, Knowledge & Expertise
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- 1-2 years of Beauty PR experience, ideally within an agency scope
- Familiarity with the organization of press reports and press clippings
- Demonstrate solid understanding and ongoing interest in media relations and beauty focused strategy.
- Able to identify communication opportunities through a pro-active approach.
- Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
- Discreet, professional and articulate, with excellent communication skills.
- Extremely well-organized, methodical and efficient, with strong initiative.
- Strong writing skills.
- Computer skills including Outlook, Excel, PowerPoint
- A good understanding of the beauty & wellness influencer landscape
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