Referment
Account Executive — EMEA (FB55258)
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Referment
Referment is working with an AI-powered B2B marketing technology company whose platform supports personalised advertising, web experiences and sales activation for account-based programmes.
This Account Executive will own mid-market and enterprise opportunities from qualification through close. The sales motion goes beyond discovery and product demonstration: you will build relationships across complex accounts, use tailored content and account-based activity to progress deals, and work closely with a paired Business Development Representative. You will also feed customer insight back into Product and Engineering.
The Role
- Own the full sales cycle for mid-market and enterprise opportunities, from qualification to contract.
- Develop strong product knowledge and deliver credible demonstrations to commercial stakeholders.
- Build multi-threaded relationships and use personalised account activity to maintain momentum after the demo.
- Partner with a Business Development Representative to create pipeline, coordinate account plans and close business.
- Work with Marketing on target-customer expansion and share market feedback with Product and Engineering.
- Help improve the sales playbook in an early-stage environment where processes are still being built.
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What We’re Looking For
- Previous experience in B2B software sales, with evidence of managing a complete sales cycle.
- Confidence learning a technical product and explaining its commercial value.
- Strong verbal, written and presentation skills.
- An ability to build rapport, nurture stakeholder relationships and navigate ambiguous deal environments.
- Comfort working with autonomy in a startup or similarly fast-moving business.
- A product-centred approach and willingness to represent customer needs internally.
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Experience selling marketing technology, account-based marketing or sales software to mid-market and enterprise teams would be useful. Candidates from adjacent B2B SaaS categories with comparable multi-stakeholder sales cycles could also fit.
This could suit an Account Executive ready to take broader ownership of strategic deals and help shape a developing enterprise sales motion.
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