PURPLE
Account Executive, Travel
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Department: Lifestyle
Location: PURPLE London
Description
Who We Are:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.
Who You Are:
PURPLE is actively seeking a bright and enthusiastic Public Relations Account Executive to join its Lifestyle Division in the agency’s London office, working across our high-profile Travel clients to implement communications strategies.
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The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile Travel & Lifestyle clients and using initiative in order to achieve exceptional results. Must be organised, driven and creative. Strong written communication skills and an established understanding of public relations are essential.
Key Responsibilities
- Build and maintain robust relationships with media outlets, clients and industry stakeholders, serving as a trusted point of contact.
- Drive the development and execution of strategic communication campaigns to achieve exceptional brand visibility and results.
- Generate impactful media placements across a variety of platforms, including print, digital, and social media.
- Oversee the preparation and seamless execution of events, including high-profile launches and partnerships.
- Conduct comprehensive research to support innovative client strategies and inform new business proposals.
- Track, analyse and report media coverage, ensuring actionable insights and value-added recommendations.
- Provide advanced administrative support, ensuring the accuracy and efficiency of agendas, recaps, and reports.
- Lead brainstorming sessions to craft creative and strategic approaches that elevate PR campaigns.
- Identify and capitalise on emerging trends, ensuring clients remain ahead of the curve.
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Skills and Experience
- 2+ years of proven PR experience within a fast-paced agency or comparable industry sector.
- Demonstrated expertise in media relations and a network of media references across relevant sectors.
- Outstanding written and verbal communication skills, with the ability to craft compelling narratives.
- Proven ability to manage multiple projects simultaneously while maintaining meticulous attention to detail.
- Strong initiative and ability to work autonomously, delivering results with minimal supervision.
- Advanced organizational and time management skills, with a track record of meeting tight deadlines.
- Proficiency in Outlook, Excel, PowerPoint, Google Docs, and muckrack.
- A strategic mindset combined with creativity, driving innovative approaches to PR challenges.
- Strong collaboration skills, fostering harmony and proactiveness
- Commitment to continuous professional growth and a positive approach to learning and adapting in the dynamic PR landscape.
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