Operational ownership

• Help run a scalable, clearly defined service for smaller charities, delivering meaningful value without over-servicing accounts.
• Review how clients are segmented and serviced so that time and attention reflect their needs, potential, and level of activity.
• Identify gaps in processes, handovers, reporting, or resource and help improve the way the Charity Programme operates.
• Work with the team to ensure agreed actions are delivered accurately and on time across a sizeable portfolio.

Account development and agency profile

• Spot relevant opportunities within existing client relationships, such as an upcoming appeal or a gap across Meta, paid search, SEO, or another service.
• Open warm, consultative conversations about additional support where there is a clear opportunity to create more impact.
• Help capture strong client work as case studies, testimonials, and useful LinkedIn content, clearly explaining the strategy and outcome.

How the role will evolve

Once the portfolio has been transitioned successfully, we expect the role to broaden beyond day-to-day account management. The exact structure will be shaped with the successful candidate as the Charity Programme grows.

• Taking greater ownership of the overall strategy across FARRER’s charity client portfolio, ensuring we understand each organization’s scale, ambitions, and wider marketing needs.
• Developing integrated recommendations across Google Ad Grants, paid Google Ads, Meta, LinkedIn, TikTok, SEO, and other relevant services.
• Moving further away from routine day-to-day account management towards strategic leadership, quality control, and program development.
• Helping design the team structure, processes, and resource needed to support a growing portfolio, including the potential addition and management of an Account Executive or other delivery support.
• Creating a clearer framework for prioritizing relationships and identifying where additional strategic support can create genuine client value.
• Playing a growing role in pitches and tenders for larger charities, bringing strong strategic thinking and credible sector expertise.
• Contributing to the development of new charity-focused services and helping strengthen FARRER’s reputation as a leading specialist agency in the sector.

About you

You’ll likely have:

• At least two years’ experience managing Google Ads, with the judgement to set direction rather than simply report on activity.
• Strong client-management and communication skills, including confidence leading meetings and explaining complex performance clearly.
• A strategic and analytical mindset, with a consistent focus on client outcomes and growth opportunities.
• Excellent organization and attention to detail, with the ability to coordinate delivery across multiple client relationships.
• Experience using GA4 and interpreting campaign and conversion data.
• An interest in improving processes, service design, and the way a team operates as it grows.
• The confidence to identify and discuss additional opportunities with existing clients in a helpful, low-pressure way.

It would be a bonus if you have experience with:

• Google Ad Grants and charity-sector compliance requirements.
• Meta Ads, LinkedIn Ads, TikTok Ads, or multi-channel paid media strategy.
• Looker Studio, Google Tag Manager, or conversion-tracking implementation.
• Working with charities or non-profit organizations.
• Managing or mentoring junior team members.
• Writing case studies, thought-leadership content, or supporting new-business pitches.

What success looks like in the first six months

• A smooth transition of the existing portfolio, with clients feeling well supported and confident in the change.
• Strong, well-run client relationships and clear reporting and strategy calls.
• Google Ad Grant accounts that remain compliant, purposeful, and focused on meaningful charity outcomes.
• Effective coordination with the wider delivery team, with clear ownership and consistently high standards.
• A practical view of how the program’s processes, client segmentation, and team structure should develop.
• Relevant opportunities identified across the portfolio without compromising client trust or recommending services that will not add value.
• A clear path agreed for the role’s progression into broader strategic leadership.

Why FARRER?

We’re a small team that genuinely cares about doing great work.

• You’ll have real responsibility from day one, work directly with experienced paid media specialists, and help shape one of the fastest-growing parts of the agency.
• We move quickly, value ideas over job titles, and give people the freedom to own their work.
• Most importantly, your work will have real-world impact. Whether that means helping a charity recruit volunteers, raise donations, or reach people who need support, you’ll see the difference your work makes.

Benefits

• Hybrid working.
• Clear progression opportunities.
• Company pension.
• Generous holiday allowance.
• Team socials.
• The opportunity to work with some of the UK’s most inspiring charities.