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Paid Media Account Manager (Charity)
Location: London (Hybrid)
Salary: Competitive, dependent on experience (£35,000–£44,000)
Help shape the future of charity marketing
Every day, over 50 charities trust Farrer to help them reach more people, raise more money and deliver greater impact through paid media.
We've grown into one of the UK's leading specialist agencies in the charity sector and are one of only a handful of Google Ad Grant Certified Professionals in the UK. Our work spans charities across health, environment, education, arts, international development and more.
We're now looking for a Paid Media Account Manager to join our growing Charity Programme.
You'll manage your own portfolio of charity clients, helping them get the very best from Google Ad Grants while developing into a multi-channel paid media specialist across Google Ads, Meta and TikTok.
If you're ambitious, love working with people and want your work to genuinely make a difference, we'd love to hear from you.
The Role
This is a client-facing role that blends account management with hands-on campaign delivery.
Google Ad Grants will make up the majority of your work initially, but many of our clients also invest in paid Google Ads, Meta and TikTok. Over time, you'll take on more multi-channel responsibility and help shape wider paid media strategy.
We're not looking for someone who just reports on performance.
We're looking for someone who constantly asks:
"How can we generate more donations, volunteers, campaign supporters or service users for this charity?"
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What You'll Be Doing
Client Management
- Own your own portfolio of charity clients.
- Act as the day-to-day contact for your accounts.
- Lead reporting and strategy calls.
- Build strong relationships with marketing and fundraising teams.
- Turn performance data into clear, actionable insights.
- Spot opportunities to grow accounts across additional channels.
Paid Media
Initially, you'll be responsible for managing Google Ad Grant accounts, including campaign creation, optimisation, reporting and ongoing strategy.
As your experience develops, you'll also have the opportunity to manage campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
- Other emerging paid media channels
Strategy & Reporting
- Build paid media strategies aligned to each charity's goals.
- Analyse performance and identify growth opportunities.
- Work with GA4, Google Tag Manager and Looker Studio.
- Present insights in a clear, client-friendly way.
- Stay up to date with platform changes and best practice.
About You
You'll likely have:
- 2+ years' experience managing Google Ads.
- Strong communication and client management skills.
- Excellent organisation and attention to detail.
- A commercial mindset with strong analytical thinking.
- Experience with GA4.
- The ability to manage multiple clients simultaneously.
It would be a bonus if you have experience with:
- Google Ad Grants
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Looker Studio
- Google Tag Manager
- Working with charities or non-profit organisations
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What Success Looks Like (First Six Months)
- Confidently managing your own client portfolio.
- Running excellent client relationships and reporting calls.
- Maintaining fully compliant Google Ad Grant accounts.
- Proactively identifying opportunities to improve campaign performance.
- Supporting paid media activity across additional channels.
- Becoming a trusted advisor to your clients.
Why Farrer?
We're a small team that genuinely cares about doing great work.
You'll have real responsibility from day one, work directly with experienced paid media specialists and help shape one of the fastest-growing parts of the agency.
We move quickly, value ideas over job titles and give people the freedom to own their work.
Most importantly, your work will have real-world impact.
Whether it's helping a charity recruit volunteers, raise donations or reach people who need support, you'll see the difference your campaigns make.
Benefits
- Hybrid working.
- Clear progression opportunities.
- Company pension.
- Generous holiday allowance.
- Team socials.
- The opportunity to work with some of the UK's most inspiring charities.
If you're looking for a role that combines client management, paid media and meaningful impact, we'd love to hear from you.
Send us your CV, tell us a little about yourself and, most importantly, show us work you're proud of.
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