Versant
Account Manager, BRS Golf/ Golf Now
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Company Description
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow, and GolfPass.
Job Description
The Account Manager will play a crucial role in driving revenue growth, fostering long-term business relationships, and maintaining client satisfaction across a portfolio of our golf course partners. Relationship management will be at the core of this role, managing key partner clients, growing the accounts through up-selling products, driving revenue, and retaining courses through the adoption of best practices and the use of our products and services.
Key Responsibilities
- Developing a well-rounded understanding of our Account Management philosophy, market, and customer needs.
- Conducting regular check-ins and meetings with clients to review performance, gather feedback, and identify opportunities for growth.
- Developing advanced product and industry knowledge to provide consultative advice and information to help customers maximize the use and adoption of our products and services, including upselling new products and optimizing tee time offerings to build attractive inventory for our platforms.
- Leveraging technical tools, platforms, and quantitative data to inform proposals that ensure clients derive maximum value from our services.
- Managing relationships across assigned regions in the UK & Ireland, handling inbound cases while proactively engaging partners through outbound activity to ensure strong performance and customer satisfaction.
- Devoting proportionate time, effort, and a high level of communication touchpoints with high-value/potential accounts (including onsite visits when appropriate). Acting as a positive ambassador for our business products and services.
- Having a firm understanding of dynamic pricing and its place within the golf industry. Educating and implementing successful dynamic pricing strategies with our golf course partners.
- Retaining clients and their long-term business through contract renewals and ensuring client satisfaction.
- Monitoring account performance and identifying opportunities for upselling or cross-selling additional products/services.
- Having the long-term success of our clients at the heart of all you do, ensuring these course partners are represented in a positive way on our platforms and within any communications.
- Being results-focused in meeting and/or exceeding individual and department metrics and goals, as well as exercising accountability and a strong work ethic in managing a portfolio of clients to drive revenue and retention. This includes the assignment of UK/Ireland counties with higher value and revenue potential.
- Maintaining an accurate daily record of all activity using Salesforce.
- Engaging with colleagues locally and internationally to understand and support the growth of a positive company culture, ensuring that core values and personal behaviors are consistently demonstrated and contribute to making Golf a Great Place to Work.
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Qualifications
It is essential that candidates have:
- 1+ years’ experience in Sales or Account Management within a relevant industry, e.g., e-commerce, technology, with responsibility for the retention and growth of a directly assigned group of customer accounts.
- Demonstrable business acumen including sound decision-making, strong negotiation skills, and the ability to manage complex client relationships.
- Experience in analyzing, collating, and presenting data/demos to support recommendations and proposals to clients.
- Proficiency in the use of sales management technologies including (but not limited to) sales automation, marketing automation, Salesforce, or similar CRM.
- A results-oriented mindset and a proven record of achieving targets and objectives.
- Willingness to travel when required for work-related purposes.
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Additional Skills and Experience that Would Be Desirable
- Education to degree level in a relevant discipline (e.g., Business/Marketing/IT).
- Familiarity with or experience within the UK market relating to Golf.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
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