WE Soda
Account Manager, Europe – Soda Ash
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WE Soda: Sales and Account Manager - Europe
WE Soda is one of the world's leading producers of natural soda ash and sodium bicarbonate, with low-carbon production operations in Türkiye and the United States and a supply network serving customers across Europe, the Americas, the Middle East, Africa and Asia.
Your role is to manage and grow a portfolio of soda ash customers across Europe, combining hands-on account management with active business development across direct customers and distribution partners in the glass, detergents, chemicals, metallurgy and water treatment segments. You will build strong customer relationships, convert new opportunities, and partner with supply chain, customer service and technical colleagues to grow volume, margin and market share.
Working Arrangement: This role requires regular travel to customer sites across Europe (around 30–40% of your time).
Key Responsibilities
Account Management & Growth
- Manage and grow an assigned portfolio of European soda ash customers, acting as the primary commercial contact and ensuring high levels of customer satisfaction and retention.
- Identify, qualify and win new customers and applications across Europe, building and managing a healthy sales pipeline across industrial segments.
- Develop account plans for priority customers covering volume, pricing, growth opportunities and risk, and lead regular business reviews.
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Commercial Strategy & Negotiation
- Prepare and negotiate annual and multi-year supply agreements, tenders and price adjustments, including delivered-price build ups, freight and surcharge mechanisms.
- Build deep knowledge of key soda ash end-use markets (glass, detergents, chemicals, metallurgy) and their demand drivers to position WE Soda's offering competitively.
- Gather and share market intelligence on European soda ash demand, pricing, imports and competitor activity to inform pricing and commercial strategy.
- Conduct all commercial activity in line with WE Soda's pricing governance and competition and antitrust law requirements.
Operational Delivery & Collaboration
- Coordinate with supply chain and logistics teams on bulk deliveries by rail, road and sea, and on European terminal and warehouse stock and order-to-delivery performance.
- Manage and support distribution partners where relevant, setting joint targets and reviewing performance against agreed KPIs.
- Provide accurate monthly volume and price forecasts, maintain CRM and pipeline records, and contribute to S&OP and budget processes.
- Work closely with customer service, finance, technical service and marketing to resolve issues, manage credit and receivables, and ensure a seamless customer experience.
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Who You Are
Other Requirements
- Demonstrated experience of B2B sales or account management in industrial chemicals, minerals or raw materials; direct soda ash experience strongly preferred.
- Experience selling into one or more of glass, detergents, chemicals or metallurgy.
- Demonstrated success in both managing existing accounts and developing new business.
- Solid negotiation skills and commercial acumen, including understanding of pricing, margins and contract terms.
- Working knowledge of bulk logistics and Incoterms.
- Bachelor's degree in Business, Chemistry, Engineering or a related field.
- Fluent English; one or more additional European languages highly desirable.
- Proficiency with ERP and CRM systems.
Preferred Attributes
- Proactive, self-motivated and able to work independently across a broad geography.
- Strong relationship builder with a customer-first approach.
- Hunter mindset: energised by opening doors and converting new opportunities.
- Practical understanding of how customers use soda ash in their processes.
- Organised, analytical and disciplined in forecasting and CRM use.
- Collaborative team player comfortable in a growing, fast-moving commercial organisation.
- High integrity and a strong commitment to compliance.
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