AKA
Account Manager - Strategy & Account Management
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AKA
AKA is one of the world’s most successful entertainment marketing agencies. We are a full-service advertising and marketing agency for theatre, live entertainment, film, music, museums, galleries, events and attractions, working with some of the country’s leading organisations.
Our Equality Diversity & Inclusion Mission Statement
We believe that talent from different backgrounds and perspectives are what drives creativity. We celebrate diversity across gender, ethnicity, sexual orientation, social class, and physical ability and we are committed to creating an inclusive workplace where people can flourish, that promotes equality, respect and fairness for all, and where every individual can bring their whole self to work. We recognise the enduring impact of structural biases within our sector and we are working to develop increasingly pro-active policies, including anti-racist practices, to ensure the way we recruit and develop people will increase diversity at all levels of our organisation, especially in senior leadership. Our goal is to become representative of the communities we operate in. We will hold ourselves accountable by publishing an annual representation and pay-gap audit, through setting and achieving targets and offering unconscious bias training and a future leadership programme. We appreciate that the work we create on behalf of our clients contributes to wider culture. We are conscious of its potential to increase the representation of minorities and to challenge stereotypes. We endeavour to play a positive part in making culture and entertainment more diverse and representative.
Position Objectives
- Maintain excellent client relationships across a portfolio of accounts.
- Provide outstanding service to clients.
- Effectively project manage and plan resource across accounts and campaigns.
- Seek to improve efficiencies within the department, account teams, and across the company.
- Maintain weekly budget updates and manage client billings, whilst driving profitability.
- Continually develop your knowledge and experience of the market and competitive offerings and your role as an authority figure.
Deliverables
Maintain excellent client relationships across a portfolio of accounts:
- Establish and maintain excellent relationship with clients.
- Maintain a detailed understanding of each client's proposition, business goals and challenges, their competitors, the environment in which they operate and their audiences.
- In association with your campaign director develop and implement clear strategy and campaign objectives across all accounts.
- Establish and maintain excellent relationships with external stakeholders such as ticket agents, theatres, press teams, and other specialist agencies to ensure excellent perception of AKA and our work within the industry.
- In association with your campaign director, plan and implement 360 campaigns across all marketing and media channels, seeking appropriate expertise as required.
- Understand the commercials of the client to plan and implement ticket agent strategy and sales strategy in association with the sales team.
- Utilise the audiences and data team as required to provide thorough audience and market understanding to substantiate recommendations.
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Provide outstanding service to clients:
- Drive the agency teams to deliver outstanding client service by anticipating, recognising and meeting client needs and provide the best value for money in terms of cost/advice.
- Run effective client meetings with a well-planned agenda, ensuring that clear goals and actions are agreed and followed up.
- Provide regular reports and status updates to clients across all aspects of the integrated campaign.
- Produce and lead campaign wash up reports providing learnings for future campaigns.
- Ensure an excellent level of service is provided across all accounts.
- Ensure recommendations are supported with relevant data, and in some instances case studies.
Effectively project manage and plan resource across accounts and campaigns:
- Brief and motivate teams throughout the agency to ensure we create imaginative and goal-oriented campaigns which are presented to the highest standards with measurable KPIs
- Encourage the team to strive for evidence-based proposals with measurable results.
- Translate briefs into action, monitor progress throughout the agency, and ensure delivery on time and as promised.
- Anticipate potential workflow issues and recommend and implement solutions.
- Anticipate peak periods and identify specific additional resource required on your projects in order to manage workload and maintain an excellent service.
- Maintain awareness of the key background factors on a project (in relation to reputation, financial and business development) and make recommendations on team resource accordingly.
Seek to improve efficiencies within the department and across the company:
- Understand how to navigate and utilise the agency to its full potential to create the best campaigns and outputs.
- Identify new initiatives and process improvements that increase efficiencies and the quality of work in Strategy & Account Management Team and help implement them.
- Take responsibility for training, coaching and influencing Account Executives.
- Work closely with other teams to seek improved communication and delivery.
- Raise the profile of your project team internally and externally by recognising and praising good work and encouraging team participation
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Retaining business and attracting new clients:
- Strive to ensure that the agency service is second to none in the industry and that AKA is considered an agency that delivers a responsive service, smart strategic campaigns, value for money and high-quality work.
- Maintain awareness of the up-coming potential for new business opportunities.
- Attend industry events including breakfast viewings and first nights to represent the agency, and network with both existing and potential new clients.
Manage client billings
- Create and manage budgets on all accounts.
- Manage financial goals and deliver on account targets.
- Ensure weekly billing takes place on your accounts.
- Provide forecast and/or pipeline figures as required.
- Ensure team members follow financial processes.
- Work closely with the Finance team to ensure each account is operating within agreed client credit limits.
Requirements
- Minimum 3 years previous experience in arts or event /entertainment marketing or media agency.
- An interest in and enthusiasm for the arts and entertainment.
- An enthusiasm for, and a detailed working knowledge of digital media platforms from Social Media through to Digital Display.
- Ability to work autonomously.
- Ability to delegate effectively
- Actively seeks solutions to problems.
- Anticipates clients' needs.
- Strong focus on client satisfaction.
- Confidence to make solid recommendations.
- Able to challenge both clients and senior colleagues appropriately and objectively.
- Proven experience of responding quickly and directly to clients.
- Able to manage multiple high-level client relationships.
- The role is London based
Benefits
- 25 days holiday
- ‘Telus Health’ EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters
- Holiday Buy Back
- Friends & Family Theatre Ticket
- New Business Incentives
- Recruitment Incentives
- Pension Scheme
- Interest Free Travel Loan
- Ride to Work Scheme
- Childcare Vouchers
- Death in Service
- Flexible/Hybrid Working - At least 3 days in the office
- Critical Illness
- Enhanced Parental Leave
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