Tesco Mobile
Acquisition Marketing Campaign Expert
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About the Role
As an Acquisition Campaign Manager, you will be accountable for the end-to-end strategy, planning, execution and evaluation of customer acquisition campaigns, delivering against commercial and growth objectives for Tesco Mobile.
You will lead the development and delivery of integrated, direct response campaigns across a broad range of channels including DRTV, VOD, Radio, Outdoor, Press, PPC, Affiliates, Display, Social and YouTube. Working closely with cross-functional teams including CRM, Retail, Digital and Website, you will ensure campaigns are aligned, customer-centric and deliver maximum impact.
You will act as the primary stakeholder for campaign delivery, leading agency relationships, creative development and media planning to ensure campaigns are executed effectively and efficiently. Through strong collaboration and stakeholder management, you will create cohesive campaign strategies that drive customer acquisition and support business growth.
With a performance marketing mindset, you will use insight, data and audience segmentation to optimise campaign effectiveness and deliver the strongest possible return on investment. You will identify opportunities to test, learn and innovate, continuously evolving marketing approaches to improve campaign performance and unlock future growth opportunities.
As a channel-agnostic marketing leader, you will determine the optimal media mix required to achieve acquisition objectives, balancing effectiveness, efficiency and customer reach across multiple touchpoints. You will monitor market trends, emerging platforms and industry best practice to ensure Tesco Mobile maintains a competitive advantage in customer acquisition.
Working across a diverse media landscape requires broad marketing expertise. You will continuously develop your knowledge and capabilities, ensuring campaigns are delivered to best-in-class standards and that the team remains at the forefront of marketing innovation.
You will be responsible for:
- Presenting campaign strategies, recommendations and performance outcomes to senior stakeholders and leadership teams, and sharing best practice through internal showcases.
- Managing annual campaign budgets across creative production and media investment, ensuring effective budget control, forecasting, purchase order management and invoice reconciliation.
- Initiating and supporting strategic projects and backlog priorities that contribute to customer acquisition growth and support Tesco Mobile's ambition to be an industry-leading marketing function.
- Utilising Jira to manage campaign workflows, prioritise deliverables and coordinate activity across squads and wider business stakeholders.
- Demonstrating strong ownership and accountability, proactively leading initiatives and driving outcomes with a high degree of autonomy.
- Building and maintaining effective stakeholder relationships across Tesco Group functions to ensure alignment and maximise campaign impact.
- Partnering closely with Commercial teams to review performance, identify opportunities and develop bespoke marketing plans that deliver against business objectives.
- Developing and nurturing strategic relationships with key manufacturer partners, including Apple, Samsung and Google, to unlock joint marketing opportunities and enhance campaign performance.
- Operating effectively within an agile framework, actively participating in Chapter, Squad, Tribe and Centre of Excellence activities, working in sprint cycles and delivering against priorities set through the product backlog.
- Coaching, mentoring and supporting the development of WL1 Campaign Executives, building capability and fostering a culture of continuous learning and high performance.
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You will need:
- Excellent communication and stakeholder management skills, with the ability to influence and build strong relationships across multiple levels.
- Strong project management and organisational capabilities, managing multiple priorities in a fast-paced environment.
- Creative judgement with exceptional attention to detail and a focus on delivering high-quality outcomes.
- Strong analytical and problem-solving skills, using data and insights to inform decision making.
- Broad media knowledge across traditional and digital channels.
- Proven campaign management experience, gained client-side and/or agency-side, including communications planning and delivery.
- Experience managing external agencies and partners to deliver effective campaigns.
- Insight-led and data-driven approach, translating customer and business insights into actionable marketing strategies.
- Experience coaching, developing and supporting the growth of campaign specialists and subject matter experts.
- Forward-thinking mindset with a passion for innovation, continuous improvement and growth.
- Experience working within Agile environments and ways of working.
- Demonstrated ability to measure and prove the incremental sales impact of marketing activity.
- Strong commercial acumen, with the ability to identify, prioritise and deliver the initiatives that drive the greatest business impact and contribute to strategic goals.
What’s in it for you?
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
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- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
The above information is a shortened summary, refer to our policies for full details
About Us
A 50-50 joint venture between Tesco and VMO2 that was established back in 2003, Tesco Mobile has gone from strength to strength as we’ve launched into new services and markets. With more than 5 million customers, we’re the largest mobile virtual network operator in the UK. We’re proud to have an inclusive culture that’s uniquely Tesco Mobile, with a strong sense of community, plus all the benefits of working for one of the shareholders.
We care for human connection and we keep our customers at the heart of everything we do, which is why we’ve embraced the Agile way of working. Agile is more than just a methodology – it’s a liberating journey that puts customers and purpose first. It empowers us to self-organise, collaborate, co-create and rapidly inspect and adapt everything we do – allowing us to respond at pace to our customers’ needs. It encourages variety of thought and enables us to thrive, both individually and collectively.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.
We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you. We work in a more blended pattern - combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. If you are applying internally, please speak to the Hiring Manager about how this can work for you - Everyone is welcome at Tesco.
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