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About the Role
We're looking for a hands-on Activation Specialist who lives at the intersection of social media, content creation, and video editing to drive player acquisition and engagement for a fast-moving sports betting brand. This is a fast-paced, execution-heavy role — you'll be the person turning odds, promotions, and live sporting moments into scroll-stopping content that converts.
You'll own the day-to-day activation calendar: planning and producing content around fixtures, promo drops, and cultural moments, then editing and publishing it across channels in near real-time.
Key Responsibilities
- Content Activation: Plan and execute social-first campaigns tied to major sporting fixtures, promotions, odds boosts, and betting markets.
- Video Editing: Produce short-form video content (Reels, TikToks, Shorts) — highlight cut-downs, promo teasers, meme-style reactive content, and explainer clips — turned around quickly, often same-day.
- Live/Reactive Content: Create fast-turnaround reactive content during live sporting events (goals, upsets, big odds moves) to capitalize on real-time engagement windows.
- Campaign Support: Work with the marketing/growth team to activate promotions, free bet offers, and acquisition campaigns across organic and paid social.
- Brand Consistency: Ensure all content aligns with brand guidelines and, critically, with responsible gambling and regulatory advertising standards.
- Performance Tracking: Monitor content performance (engagement, reach, CTR, conversion) and iterate based on data.
- Trend Monitoring: Stay on top of sports culture, betting trends, and social platform trends to keep content culturally relevant.
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Requirements
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- Proven experience in video editing (portfolio/reel required).
- Proficiency in editing tools such as Adobe Premiere Pro, CapCut, After Effects, or DaVinci Resolve.
- Strong understanding of short-form/vertical video best practices across TikTok, Reels, and Shorts.
- Genuine interest in sports and understanding of sports betting culture/markets (a plus if you already follow betting content creators/tipsters).
- Experience working with fast turnaround times and live/reactive content cycles.
- Strong copywriting/caption skills tailored to platform tone.
- Comfortable working under regulatory constraints — experience in iGaming, sports betting, or sports industries.
- Basic graphic design skills (Canva/Photoshop) a bonus.
- Ability to work flexible hours around major sporting fixtures (evenings/weekends as needed).
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