Croud
Adtech Account Manager
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Shrewsbury, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £34,370 to £39,370. Your salary level is determined by skills and experience within our progression framework.
Company Overview
Croud is a global, full-service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients, and our communities.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energized by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
Role Overview
We are looking for an experienced Adtech specialist to join our Tech Partnerships team. This role is ideal for someone with a strong background in digital marketing and a deep understanding of the Google Marketing Platform (GMP) - including Google Analytics, Search Ads 360, Display & Video 360, and Campaign Manager 360.
You will be responsible for managing a portfolio of our most valued clients, ensuring they are maximizing the value from the GMP tech stack. You will be a trusted advisor to our clients, helping them to navigate the complexities of the digital advertising ecosystem in an evolving privacy and consent landscape, to achieve their marketing goals.
This role is key in developing and executing long-term strategies for our clients, driving adoption of Google’s latest AI-powered and agentic technology, and ensuring client satisfaction and retention.
Responsibilities
As Adtech Account Manager, you’ll own the client relationship and drive the strategic direction of our GMP tech clients. Your responsibilities will include:
- Managing a portfolio of GMP clients, building strong, long-lasting relationships.
- Developing and executing strategic tech maturity roadmaps to achieve client goals and drive revenue growth.
- Acting as the main point of contact for your clients, providing expert guidance across the GMP tech stack.
- Managing technical requests, maintaining SLAs, ensuring all support tickets and projects are delivered on time.
- Leading client onboarding including technical setup, platform training, and long-term adtech strategy development.
- Identifying opportunities to grow client accounts and upsell/cross-sell our services.
- Advising clients on first-party data strategy, consent management, and server-side tagging as the privacy and identity landscape continues to evolve.
- Supporting and enabling channel teams with tech and data expertise.
- Working closely with channel teams to deliver integrated solutions for our clients.
- Remaining at the forefront of new GMP product releases, AI/Gemini features, and wider industry trends and developments, through continual learning and upskilling.
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Person Specification
- Proven experience in a client-facing role within adtech or the digital marketing industry.
- In-depth knowledge of the Google Marketing Platform (GMP), including Google Analytics, Search Ads 360, Campaign Manager 360, and Display & Video 360.
- Strong understanding of the tech and data infrastructures that enable digital marketing, including general tracking and tagging concepts (i.e., Google Floodlights).
- An understanding of the digital advertising ecosystem, including programmatic, paid search, paid social, and commerce/retail media.
- Excellent communication, presentation, and negotiation skills.
- Strong critical thinking, analytical, and problem-solving skills.
- Proven ability to manage multiple projects and to work to deadlines.
- A collaborative and client-focused approach.
It will be advantageous if you also have:
- Experience in either a SaaS, technical sales, or consulting environment.
- Experience with tracking and tagging methodologies and platforms (Google Tag Manager, Tealium).
- Awareness of the evolving privacy and identity landscape, including consent management (Consent Mode v2), server-side tagging (s-GTM), and first-party data strategy.
- Experience with Google Cloud Platform (GCP) solutions such as BigQuery, Data Studio, for data activation and analysis.
- A solid understanding of cross-channel media activation and the tech infrastructure that enables this activity (from CRM, CDP through to reporting and ads platforms).
Company Benefits
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
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On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site, which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance-based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard
- Season Ticket loan
- Home office screen
- Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
- Weekly treat: Enjoy a complimentary lunch on us every week
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference
Standard hours are from 9.00am to 5.30pm, with flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, color, age, disability, or sexual orientation. All candidates will be assessed based on merit, qualifications, and their ability to perform the requirements of the role.
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
Our Values
At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients, and our communities.
We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
- In it together - our value on integration, collaboration, and outcomes
- Eye on the future - our value on futurism, creativity, and passion
- Generous in spirit - our value on people, development, and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact
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