IAG Transform
AdTech Product & Solutions Manager
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About Us
We are part of International Airlines Group (IAG), one of the world’s leading airline groups and owner of some of the biggest brands in the sky.
IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG. Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.
Purpose of the role
The AdTech Product & Solutions Manager is accountable for establishing, designing, building, maintaining, governing and evolving IAG Media's advertising technology capability. Sitting between Sales, Planning, Ad Operations and Technology, the role ensures that platforms, integrations and workflows enable campaigns to be planned, activated, delivered and reported reliably at scale.
This is not a campaign trafficking or traditional IT support role. It owns the capability behind the platforms: how they are configured, connected, documented, supported and improved, enabling Ad Operations to manage campaigns without avoidable platform or workflow issues.
Your responsibilities
Media technology capability
- Own the practical capability layer across Google Ad Manager, DV360, Meta and connected platforms so media teams can deliver campaigns with confidence.
- Define scalable platform configuration, taxonomy, access, governance and support standards across the AdTech ecosystem.
- Shape platform and workflow design across campaign requirements, audiences, inventory, tags, approvals, activation, measurement and reporting.
Sales, Planning and Ad Operations enablement
- Act as the specialist support point when Sales, Planning or Ad Operations need help translating media requirements into platform-ready solutions.
- Support campaign feasibility, audience availability and inventory discussions without taking ownership of business-as-usual campaign trafficking.
- Create playbooks, standards, checklists, known-issue logs and training materials so teams understand how to use the platforms correctly.
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Issue management and continuous improvement
- Investigate platform, data or workflow problems, frame issues clearly, gather evidence and route them to the appropriate vendor, technical team or internal owner.
- Identify recurring errors, manual workarounds and unclear hand-offs, then improve the process before they become business-as-usual problems.
- Maintain clear escalation paths, service expectations and reusable guidance to reduce avoidable campaign disruption.
Technology, governance and partner coordination
- Work with Business Architecture, Service Operations, Data, Cyber and other IAG Transform teams to keep the stack scalable, compliant and aligned with IAG ways of working.
- Coordinate with Google, Meta, Salesforce, LiveRamp, Reaktor, agencies and implementation partners to resolve issues and shape future capability.
- Connect internal and external stakeholders, translate media outcomes into clear technical requirements and keep dependencies moving.
- Support the launch of new media products with clear platform design, integration requirements, operating models, governance and support paths.
Your skills, experience and qualifications
Essential
- Strong media background across planning, activation, Ad Operations, programmatic, publisher operations or advertising platforms.
- Practical understanding of Google Ad Manager, DV360 and Meta, including campaign setup, activation, delivery, audience and reporting issues.
- Experience owning or improving an AdTech product, platform capability or connected media workflow end to end.
- Ability to support Sales, Planning and Ad Operations while maintaining a clear boundary from business-as-usual campaign trafficking.
- Clear communication skills, with the ability to translate between media, commercial and technical stakeholders.
- Strong documentation, training, problem-solving, issue-triage and escalation skills.
- Experience working with platform vendors, agencies, internal technology teams and governance stakeholders.
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Desirable
- Working knowledge of Salesforce OMS or Media Cloud, LiveRamp, first-party audience activation, identifiers, reporting and data flows.
- Understanding of inventory and ad-serving taxonomy, DSP activation, audience matching, signal health, measurement dependencies and platform integrations.
- Experience working in a complex, regulated or multi-brand organisation and with multiple operating companies or business units.
- Experience helping to establish a new media, AdTech or data capability at scale.
What we offer
- The chance to enjoy a challenging career in an exciting, fast-moving environment in a dynamic industry.
- The opportunity to work in a multi-cultural environment with great offices in many locations. We support our people in maintaining work/life balance, as well as providing the many benefits one would expect from a global organisation, including health insurance, pension and performance bonuses.
- We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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