GolfScotland.NET
Advertising Specialist
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Company Description
GolfScotland.NET is a digital platform dedicated to showcasing golf across Scotland, providing information and resources for golfers, clubs, and tourism partners. The company focuses on promoting Scottish golf destinations, courses, and related services to a global audience. Through online content, advertising, and partnerships, GolfScotland.NET connects golf enthusiasts with experiences and businesses across the country. Team members collaborate remotely to support the growth of the platform and its partners, with a strong emphasis on measurable marketing outcomes and high-quality digital experiences.
Role Description
The Advertising Specialist (contract, remote) is responsible for planning, executing, and optimizing online advertising campaigns that promote Scottish golf destinations, services, and partners. Day-to-day tasks include:
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- Creating and managing ad campaigns across digital channels
- Monitoring performance metrics
- Adjusting targeting, creatives, and budgets to improve results
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The role involves collaborating with internal stakeholders and partners to:
- Understand campaign objectives
- Develop audience segments
- Prepare regular reports that highlight campaign performance and recommendations
The Advertising Specialist will also:
- Help test new advertising formats
- Support sales initiatives with data-driven insights
- Ensure brand consistency across all paid media
This contract position is fully remote and requires strong self-management and reliable communication.
Qualifications
- Strong analytical skills and data analysis capabilities to interpret campaign metrics, identify trends, and make optimization decisions.
- Effective communication skills to present findings, collaborate with partners, and coordinate with internal team members.
- Marketing skills, including experience with digital advertising platforms (e.g., social media ads, search ads) and campaign planning.
- Sales-oriented skills to support partner acquisition, upselling opportunities, and aligning advertising efforts with revenue goals.
- Proficiency with advertising and analytics tools (e.g., Google Ads, Meta Ads, Google Analytics or similar platforms).
- Experience managing remote contract work, with strong time management, organization, and attention to detail.
- Background in sports, travel, or hospitality marketing is beneficial; familiarity with golf or Scottish tourism is a plus.
- Relevant education or equivalent experience in Marketing, Business, Communications, or a related field.
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