GolfScotland.NET
Advertising Specialist
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Company Description
GolfScotland.NET is a digital platform focused on showcasing golf in Scotland, connecting enthusiasts with courses, events, and services across the country. The organization emphasizes accessible, informative content that highlights the diversity of Scottish golf experiences. Through online resources and advertising partnerships, GolfScotland.NET supports businesses and golf-related services in reaching targeted audiences. Team members contribute to growing an engaged community of golfers and tourism partners through data-driven digital campaigns and content initiatives.
Role Description
The Advertising Specialist is a remote, contract role responsible for planning, executing, and optimizing digital advertising campaigns for GolfScotland.NET and its partners. Day-to-day tasks include:
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- Developing campaign strategies
- Setting up and managing ads across relevant platforms
- Monitoring performance metrics
- Adjusting campaigns based on data insights
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The role involves collaborating with internal stakeholders and external partners to refine messaging, align campaigns with marketing objectives, and ensure consistent brand representation. The Advertising Specialist also:
- Prepares regular performance reports
- Identifies opportunities for growth
- Recommends new tactics to improve reach, engagement, and return on ad spend
Qualifications
- Strong analytical skills and data analysis abilities to interpret campaign metrics and optimize performance.
- Effective communication skills for collaborating with stakeholders and presenting campaign results.
- Marketing and sales skills to develop compelling advertising strategies that support revenue and audience growth.
- Experience with digital advertising platforms (e.g., Google Ads, social media ads) and audience targeting tools.
- Familiarity with web analytics tools (e.g., Google Analytics) and basic understanding of conversion tracking.
- Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
- Previous experience in online advertising, media buying, or digital marketing; experience in sports or tourism is beneficial.
- Relevant education or training in marketing, business, communications, or a related field is preferred.
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