PCR Digital | B Corp™
Advertising Strategy Analyst – Programmatic VoD Ad Strategy
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Programmatic Advertising – VoD Ad Strategy Analyst
Umbrella £448.38/day (Inside IR35 inclusive of holiday pay and employer costs)
West London
Hybrid 3 days per week on site (must have right to work in the UK)
Immediate start ideally or short notice (ideally within 2 weeks notice)
Must have right to work in the UK and be based near London.
6 month contract initially.
VoD Ad Strategy Analyst / Senior Analyst, Ad Strategy
with approx. 3-5+ years’ experience in advertising environments (ideal for someone with strong advertising and programmatic experience)- e.g. ad revenue strategy, ad tech, ad strategy or programmatic, Vod Advertising Avod etc. Background in consulting, strategy, analytic. looking for someone who is heavy on Advert Strategy, working strategy decks and data analysis (not looking for Profiles that are more focused on Ad Tech and project management). A strong understanding of programmatic advertising and ad tech ecosystems to inform strategy work. Ideally doing a similar role for a major international Broadcaster / video subscription service.
The Opportunity
Our Global Broadcast / VoD Video streaming client has launched its ad supported streaming tier in more than 60 international markets and the focus is now on optimising monetisation, yield, and advertiser value across the existing subscriber base.
They are seeking a Senior Analyst, Ad Strategy to support critical strategic work at the intersection of ad product, audience, data, and monetisation, particularly in international markets we have expanded to. This is a high impact individual contributor role, ideal for someone with strong advertising and programmatic experience along with strategic skills who is comfortable working on ambiguous, commercially meaningful problems and producing clear, executive ready outputs.
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Based in London, this role works closely with the International Ads Sales, Marketing, Product, Data, and Regional Business teams to help support decision making at senior leadership level during a pivotal phase of the ads business growth.
What You’ll Work On
International Ads Strategy Support
- Support strategic analysis across international markets, reflecting differences in market maturity, regulation, and advertiser sophistication.
- Develop comparative views, market frameworks, and structured analyses to inform global vs local decisions.
- Support ongoing product prioritisation tied with the sales planning process.
Executive Communication
- Produce clear, concise, executive ready decks and documents to support leadership discussions.
- Turn complex analysis into structured narratives with clear takeaways.
- Support ad hoc strategy deep dives as needed.
Programmatic & Ad Ecosystem Insight
- Apply a strong understanding of programmatic advertising and ad tech ecosystems to inform strategy work.
- Translate ecosystem knowledge into implications for ad product and monetisation strategy.
What We’re Looking For
- 3-5+ years’ experience in advertising environments – e.g. ad revenue strategy, ad tech, ad strategy with strong preference for programmatic. Background in consulting, strategy, analytics, or similarly structured problem solving roles is highly desirable.
- looking for someone who is heavy on Advert Strategy, working strategy decks and data analysis (not looking for Profiles that are more focused on Ad Tech and project management)
- Comfort working with and analysing data sets including AI tools.
- Exposure to targeting, measurement, audience strategy, or ads data enablement.
- Experience working with international or multi market contexts is a plus.
- Direct experience within the advertising ecosystem (publisher, platform, ad tech, agency, or advertiser) strongly preferred.
- Strong analytical and problem solving skills.
- Comfort working with ambiguity and bringing structure to complex questions.
- Strong written and visual communication skills, particularly for senior audiences.
- Collaborative working style with product, data, and commercial teams.
- Pragmatic, impact focused mindset.
- Bachelor’s degree or higher.
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