Vanguard
Adviser Content Creator
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Adviser Content Creator
The Role
We are looking for an experienced multi-media Content Creator to develop high‑quality, insight‑led content focused on Vanguard 365 (V365) in the UK and for Europe.
V365 is an all-in-one learning platform for financial advisers. It offers accredited CPD through 30-minute modules of videos and short articles, events and on-demand webinars and expert insights/market commentary. V365 content will also be used in our forthcoming Adviser Portal meaning that ‘content at the point of need’ will be increasingly important – in addition to the already established content hubs.
In Europe, V365 is being rolled out across territories and you will work in conjunction with local Channel Marketers to determine and deliver local needs. A key collaboration will be with our Client Research Centre (CRC) who take adviser content ‘on the road’ delivering face-to-face sessions across Europe on V365 topics and beyond.
You will not only create individual assets, but think holistically about how content works across channels and platforms, and how different pieces reinforce each other over time, so content strategy is as important as content execution.
Audience focus
Primary audience: Financial Advisers and Intermediaries
Key responsibilities
Content Strategy
You will work with the Channel Marketing teams, ARC and external agencies, where appropriate, to design the V365 content experience. The challenge here is to create cohesive client journeys and to consider each individual content ask in the context of the overall experience.
Content Delivery
In this crowded space, you will strive to create content that cuts through and delivers engaging, rich and memorable experiences for advisers. The content should draw appropriately on ARC insights and formal external research, such that we deliver the content advisers really value. This means the role requires great stakeholder management skills. All content must be accurate, compliant, credible and aligned with brand and house‑style guidelines. Finally you must be able to think end‑to‑end about the content lifecycle: ideation, creation, distribution, reuse and evolution over time. You will work with Channel Marketers to determine the best mechanisms to promote V365 content to the adviser audience.
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What it takes
Skills and experience
Essential
- First‑hand experience creating multi-media content
- Proven ability to define, shape and oversee high‑quality content across multiple formats and channels, including working with internal and external contributors.
- Excellent editorial skills, including the ability to simplify complex concepts without losing technical accuracy.
- Experience working within regulated financial services environments.
- Strategic mindset: able to think about content as an interconnected system rather than individual outputs.
- Familiarity with content performance metrics and using insight to refine content strategy.
Highly Desirable
- Experience working alongside investment research or insights teams.
- Understanding of financial advice sector.
Personal attributes
- Deeply interested in markets, investing and portfolio construction.
- Strong editorial judgement and confidence working with a complex subject matter.
- Collaborative and comfortable working with senior stakeholders and subject‑matter experts.
- Highly organised, with excellent attention to detail.
- Strategic and commercially minded, with a clear understanding of adviser needs and behaviours.
What success looks like
- Adviser content that is trusted, authoritative and genuinely useful in practice.
- Clear, consistent and well‑structured content journeys across Vanguard 365 and ARC experiences.
- Strong engagement from financial advisers across multiple formats and channels.
- Measurable contribution to broader content, proposition, brand and distribution objectives.
Subject‑matter expertise
Become a subject‑matter expert on:
- How advisers use asset manager content to help learn about being a more effective adviser
- Bring strong first‑hand understanding of how financial advisers operate, including their content needs at different points in the advice and client‑communication lifecycle.
- Apply judgement around which ideas are best suited to deep adviser content versus broader educational or explainer‑style assets.
- Stay close to market developments, investment thinking and portfolio positioning to ensure content remains timely, relevant and authoritative.
- Think end‑to‑end about the content lifecycle: ideation, creation, distribution, reuse and evolution over time.
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Special Factors
- Vanguard is not offering visa sponsorship for this position
- This is a hybrid position and would require you to work in the office 3 days per week (Tuesday, Wednesday & Thursday)
- Please note that we review applications on a rolling basis and may close this role early if there is a high level of interest. To avoid missing out, we recommend applying as soon as possible
Why Vanguard?
Vanguard is a different kind of investment company. It was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage its funds solely in the interests of its clients. This is a philosophy that has helped millions of people around the world to achieve their goals with low-cost, uncomplicated investments. It's what we stand for: value to investors.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.” We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose: to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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