Why this role matters

Join Vorwerk’s Advisor and Customer Marketing team to help bring our Advisor and customer strategy to life across the UK & IE. As Advisor and Customer Marketing Lead, you’ll shape and deliver incentives, recognition programmes, communications, and customer promotions that keep our Advisor community motivated and informed, while tracking the commercial return of everything we run.

Your work helps ensure Advisor and customer initiatives are creative, well coordinated, effectively executed, and commercially sound, driving both engagement and sales performance. Thermomix is a premium product, and our Advisor and customer marketing must match it. In this role, you’ll be expected to raise the bar on the quality of everything we send, the experience we create for Advisors and customers, and the strength of the ideas we bring.

What you’ll do

• Shape and deliver Advisor engagement initiatives, including incentives, recognition programmes, and Executive Club activity, to motivate and reward our Advisor community.
• Act as a key link between Head Office and the Advisor network, supporting campaigns, promotions, business updates, and day-to-day engagement.
• Support the long-term development of the Advisor incentive and recognition approach, helping to evolve activity year on year in line with business objectives.
• Manage Advisor and customer communications across digital and print, including newsletters, targeted mailings, toolkits, and campaign content in Vorwerk’s brand tone of voice.
• Prepare and deliver Advisor and customer communications across digital and print, including newsletters, targeted mailings, and campaign messaging.
• Support the planning and delivery of customer promotions and commercial campaigns, working cross-functionally with Sales, Customer Care, Digital, Logistics, and Brand Marketing.
• Coordinate campaign and incentive operations end to end, including achiever communications, reward fulfilment, and collaboration with external partners.
• Own campaign tracking and performance reporting, monitoring budgets, spend, engagement, participation, and commercial return to ensure activity is effective and commercially sound.
• Use data and insight to improve performance, building target groups, analysing results, and turning findings into recommendations for future activity.
• Support Advisor events, conferences, and wider marketing projects, helping to deliver a high-quality experience for Advisors and customers.