Peeps-HIE
Advocacy & Outreach Officer

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Advocacy and Outreach Officer
Reports to:
Chief Executive Officer (CEO)
Responsible for:
Developing and maintaining positive, meaningful relationships with organisations, professionals, community groups, and individuals, in line with Peeps’ values, to increase awareness of H.I.E. and improve access to support for those affected by H.I.E.
About Peeps
Peeps is a UK charity supporting families affected by Hypoxic-Ischaemic Encephalopathy (HIE).
Our community includes babies, children, and adults who have experienced H.I.E., as well as their parents, grandparents, siblings, and wider families. We provide practical, emotional, and financial support, including counselling and therapy, peer support, bereavement support, information and signposting, family resources, and equipment funding.
We also work to raise awareness of H.I.E. and improve understanding among healthcare professionals and organisations supporting families.
The Role
The Advocacy and Outreach Officer will help Peeps reach more people affected by H.I.E. by building strong, purposeful relationships across the UK.
This is a varied, people-focused role involving relationship building, advocacy, networking, awareness raising, and collaboration. You will work closely with the CEO and wider Peeps team to identify opportunities, open doors, and develop relationships that can increase awareness of H.I.E. and help more families access the support available to them.
A key part of the role will be developing relationships with NHS Trusts, neonatal and healthcare teams, charities, community organisations, Family Hubs, and other professionals and organisations connected to H.I.E.
You will also help ensure that the experiences and voices of families affected by H.I.E. inform our work, and identify opportunities for Peeps to contribute to conversations, campaigns, and initiatives that could improve awareness, understanding, and support.
This is a role for someone who is confident, proactive, and organised, enjoys making connections, and is comfortable taking the initiative.
Key Responsibilities
Advocacy and Awareness
- Help raise awareness and understanding of H.I.E. among healthcare professionals, organisations, community groups, and the wider public.
- Represent Peeps professionally and positively at meetings, events, study days, conferences, and other relevant opportunities.
- Identify opportunities for Peeps to contribute to relevant campaigns, discussions, projects, and initiatives.
- Support Peeps’ advocacy work by identifying issues, gaps, and opportunities that could improve support for families affected by H.I.E.
- Help ensure that the experiences and voices of people and families affected by H.I.E. are reflected in Peeps’ work.
- Build Peeps’ profile and reputation as a trusted organisation supporting those affected by H.I.E.
Outreach and Relationship Building
- Develop, establish, and maintain positive relationships with relevant organisations and individuals across the UK.
- Proactively identify new organisations, networks, and individuals who could benefit from knowing about Peeps or help us reach more families.
- Develop relationships with NHS Trusts, neonatal units, healthcare professionals, Family Hubs, charities, community organisations, and others working with families.
- Ensure new and existing contacts have a positive experience of working with Peeps and feel informed, supported, and engaged.
- Explore opportunities for collaborative working that could increase awareness, referrals, access to services, or other benefits for the families we support.
- Maintain regular and meaningful contact with key relationships rather than simply making one-off connections.
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Community Engagement
- Identify opportunities to engage with families and communities affected by H.I.E. and understand their experiences, needs, and priorities.
- Consider how Peeps can diversify its reach and make its services as accessible and inclusive as possible to anyone who may benefit from them.
- Help identify communities or groups who may currently be under-represented in Peeps’ reach.
- Bring feedback, opportunities, and learning from the community back to the CEO and wider team.
Events and Networking
- Attend and support relevant events, study days, conferences, meetings, and promotional opportunities, both online and face-to-face.
- Involve Peeps volunteers appropriately in outreach and awareness-raising activity.
- Identify opportunities where attending or contributing to an event could provide meaningful benefit to Peeps or the families we support.
- Consider the time, cost, and potential impact of networking and event opportunities, seeking funding, sponsorship, or honorariums where appropriate.
Monitoring and Reporting
- Maintain accurate and up-to-date records of contacts, relationships, meetings, outreach activity, and opportunities.
- Use Peeps’ databases and systems effectively to ensure information is recorded consistently.
- Monitor the progress and impact of outreach and relationship-building activity.
- Provide regular updates and reports to the CEO and Trustees on networks, relationships, activity, successes, opportunities, and risks.
- Work with the CEO to agree on priorities and targets for outreach and advocacy activity.
What Success Looks Like
Success in this role will be about quality as well as quantity.
We would expect the postholder to:
- Build a growing network of meaningful relationships across the UK.
- Increase awareness of H.I.E. and Peeps among relevant professionals and organisations.
- Develop new relationships with NHS and community organisations.
- Create opportunities for more families to learn about and access Peeps’ support.
- Identify and develop valuable partnership opportunities.
- Help Peeps reach communities and families who may not currently be accessing our services.
- Bring useful insight, feedback, and opportunities back to the Peeps team.
- Represent Peeps confidently, professionally, and with warmth.
- Demonstrate that outreach activity is contributing positively to Peeps’ aims and the families we support.


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The role might be for you if...
- You care deeply about making a difference to people and families affected by H.I.E.
- You are passionate about Peeps’ purpose and want to help us reach more families.
- You are a natural relationship builder who enjoys meeting and talking to new people.
- You are confident approaching organisations and individuals and opening conversations.
- You are a great communicator, whether face-to-face, over the phone, online, or by email.
- You are proactive and comfortable creating opportunities rather than waiting for them to come to you.
- You enjoy looking at alternative ways of doing things, coming up with ideas, and finding solutions.
- You are resilient and able to learn from disappointment while maintaining a positive and constructive approach.
- You are extremely organised and able to manage your own workload and priorities.
- You can take a project from an initial idea through to completion.
- You are comfortable representing an organisation publicly and speaking about its work.
- You are confident using social media and digital platforms.
- You understand the importance of listening, inclusion, and treating every person and organisation with respect.
- You can work independently while also being a supportive and collaborative member of a small team.
Key Relationships
Internal:
- CEO
- Trustees
- Peeps employees and volunteers
External:
- NHS Trusts and healthcare professionals
- Neonatal teams
- Charities
- Community organisations
- Family Hubs
- Professional networks
- Organisations and individuals working in fields connected to HIE
- Other relevant partners
Additional Information
Location:
This position is predominantly office-based at The HIvE, Peeps’ office space in Oldham.
Contract:
12-month contract, with a view to becoming permanent if funding permits.
Address:
Hollinwood Business Centre, Albert Street, Oldham, OL8 3QL.
Hours:
10 hours per week.
- Core hours are 12pm–2pm each Monday.
- The remaining hours can be worked flexibly between 9am–5pm Monday to Friday, in agreement with the CEO and according to the needs of the role.
- Some evening and weekend work may occasionally be required to support events or specific outreach opportunities. This will be agreed in advance wherever possible.
Salary:
- £7,500 per annum for 10 hours per week
- Full-time equivalent: £26,250 per annum
Our Values
Everything we do at Peeps is about making a positive difference to those affected by H.I.E.
We are committed to being kind, inclusive, approachable, compassionate, and professional, and we expect everyone working with Peeps to reflect these values in their relationships with families, colleagues, volunteers, and external relationships.
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